Description:
Simply Business is more than our name. It's how we approach insurance: Make it clear. Make it simple. Make it affordable. By combining exceptional talent, technology, data, and knowledge, Simply Business is the go-to online insurance brokerage that protects small businesses and the entrepreneurs who work hard to build them.
We want team members who have the drive to challenge boundaries. If you’re smart and passionate about delivering brilliant customer experiences, we’d love to hear from you.
Our website is the face of our company and a critical component of our customers’ journey designed to help small business owners easily and quickly find the insurance coverage that they need to protect their livelihood. We are looking for a passionate and inspired Website Manager who will help develop and bring to life the vision for a world-class online customer experience that drives sales and increases our customers’ lifetime value. The person in this role will help lead a new site redesign and be responsible for the ongoing strategy, operations, and maintenance of the site .
This is a cross-functional position that will be working in close partnership with marketing, creative, UX, digital product, analytics, and technology.
Strategy:
- Help lead a website redesign project to align with the company’s brand, standards, and growth strategy.
- Create a vision that drives more website traffic, improves the user experience, and turns more prospects into customers.
- Develop and launch a test-and-learn strategy designed to improve site conversion.
- Evaluate competitors’ websites and follow industry best practices.
Optimization:
- Define, monitor, and optimize our website efficiency KPIs, with focus on engagement, sales and lifetime value. In partnership with our Analytics team, develop dashboards that track customer journeys and help identify improvement opportunities. Communicate progress and results through meaningful reporting.
- Own the end-to-end website optimization roadmap, including prioritization, requirements gathering, and implementation.
- Understand the marketing channels driving site traffic and work with the marketing team to develop the shortest paths to conversion.
Operations:
- Evolve and manage the operations of critical areas of our website, such as landing pages, homepage updates, blog, in partnership with Brand and Go-to-Market teams. Ensure that site pages are updated as needed.
- Working closely with the Mar-tech team:
- Help improve self-service capabilities for website management and enable marketing teams to create dynamic and personalized marketing journeys and experiences.
- Ensure that the website is properly coded for digital campaign attribution and tag management.
Qualifications:
- 4+ years in Site Management/Optimization
- Extensive knowledge of website management and optimization tools (CMS, AB testing, Google Analytics, etc)
- Demonstrated experience with website design and UX.
- Experience with process mapping and process improvements
- A passion for improving customer experience and happiness
- A track record of successfully drafting and executing plans and programs
- Ability to handle ambiguity, adapt to change, and solve problems
- Rigor for influencing decision-makers and owners through thoughtful and deliberate consensus-building, led by data analysis and best practices
- Outstanding communication and leadership skills
- Strong analytic, strategic, and innovative thinking as well as customer empathy
- Effective teamwork, team-building, and project management skills
- BA or comparable work experience