Web Designer

Description:

Key Responsibilities

• Straight away

  • Design for core conversions

    • Collaborate: Work closely with the design team and the CRO Lead to understand the optimization roadmap and identify design opportunities across funnels.

    • Design: Create visually appealing and user-centric designs for A/B and multivariate tests, focusing on improving page layouts, visual hierarchy, and calls to action to lift conversion rates.

    • Iterate: Based on test results and insights from the CRO Lead, iterate on designs to further optimize performance and implement winning variants across the site.

  • Develop A/B tests - Implement designs for A/B tests using Webflow, our current platform. Ensure that test variations are properly set up and functioning as intended. Experience with Shopify is a plus.

  • Enhance design systems for testing - Develop and maintain design components and templates that facilitate efficient testing and ensure consistency across the site.

• In the near future

  • Expand design's impact on the customer journey - Collaborate with the CRO Lead to design optimized experiences beyond the site, including ads, email, and product flows. You'll create visually compelling and persuasive designs that influence core KPIs e.g. CAC & LTV.

Need to Have

• Design expertise: 3+ years of experience designing high performing landing pages and websites. Skilled in creating visually compelling and user-centric designs that effectively guide users towards desired actions.

• Proficiency in design and web development tools: Strong command of design tools such as Sketch, Figma, or Adobe Creative Suite. Proficient in implementing designs using Webflow. Experience with Shopify and graphic design skills are a plus.

• Collaboration skills: Proven ability to work closely with CRO, Product, Marketing, and Engineering teams to understand optimization goals and translate them into impactful designs.

• Attention to detail: Meticulous in ensuring design consistency, adhering to brand guidelines, and maintaining design systems across the site and various touchpoints.