Web And Digital Design Content Specialist

Description:

We are seeking a talented and detail-oriented Web and Digital Design Content Specialist to join our team. This individual will play a crucial role in curating visual content, ensuring brand consistency, enhancing user experience (UX) for our web presence, managing digital displays, and performing Drupal content management. The ideal candidate will collaborate closely with our web team, our creative team, and our content team and be responsible for updating our events database, ensuring our digital communications are engaging, effective, and on-brand. Under direction from the Director of Brand and Marketing, and in close collaboration with the Lead Digital Communications Specialist, the Web & Digital Design Content Specialist helps promote the University’s work through the institution's digital presence. This position is responsible for day-to-day maintenance of the content of the University and College websites. The Specialist also ensures content is in compliance with SFSU’s web policies, accessibility, and other standards with an emphasis on the university’s content management system, branding, and enrollment marketing goals. Works collaboratively with college web producers, other departments across campus, and partners with IT web staff to administer web content policy. To be effective in this role, you must be proficient in graphic design, as well as the crafter of excellent end user content. The Web & Digital Design Content Specialist must have a strong eye for effective website design and a strong ear for well-written, SEO-driven content. The Web & Digital Design Content Specialist has a strong desire to continuously improve on what they’ve crafted. The Web & Digital Design Content Specialist is always looking for new opportunities and ways to repurpose, reuse, and recycle content. They also spend time looking at the traffic on a website, with a goal of improving end user experience. They must also learn to think like a marketing communications professional, which will help them create an impactful website that drives traffic to key targeted pages.

Position Information

Web Content Development and Strategy

• Organizes, monitors, and updates information on the University and College websites. This includes supporting users and modifying content as requested by stakeholders as well as taking the initiative to propose suggestions for improvements.

• Maintains a content production and review schedule, collaborated with college web producers as necessary, and helps coordinate activities in order to increase organic search rankings.
• Develops content that can be deployed to enhance the awareness of institutional programs and services. Supports project implementations using established communication strategies.
• Assists with website development projects to support the University’s marketing and communication initiatives, in collaboration with the strategic marketing communication and college communication teams.
• Manages the data input for University events calendars and ensure event information is accurate, timely, and well-presented on the website and other digital platforms.

Web Content Maintenance

• Actively monitors University web pages for broken links, misspellings, policy violations, accessibility, etc., and work with content contributors to make corrections and improvements.
• Responds to all requests in a timely fashion, offering solutions that effectively address our users' needs.
• Collaborates with internal stakeholders to maintain, and monitor information posted on the web to ensure the website is accurate and web content that aligns with institutional goals and objectives.
• Ensures that website content has a look and feel consistent with the University's brand guidelines.
• Provides routine content maintenance including creating new web pages, updating text, images, and video. Implements processes and guidelines to ensure web content is current and accurate. Analyzes site effectiveness to continuously drive usage.
• Works with strategic marketing communications team to ensure web content is accurate.
• Coordinate editing access, training, and governance to university websites.
• Closely adhere to and manage all web and digital design governance set forth by the University.
• Source, curate, and edit high-quality images that align with the brand's visual identity.
• Maintain an organized image library for easy access and use across various digital platforms.