Description:
As Vice President of Marketing USA, you will own the end-to-end planning and execution of the regional marketing strategy for the USA aligned to the global brand plan, across the customer lifecycle with a strong focus on digital inbound demand generation.
Key Responsibilities
- Work with global marketing team and be the voice of the US customer and ensure we are catering to the nuances of the region
- Support global marketing initiatives and be the lead for deploying these in your region
- Responsibility for a strategic area / projects as defined by the Global SVP marketing
- Contribute to global campaign strategy (demand generation, retention and upsell), projects and deliver and champion the plans in your region
- Partake in global projects as defined by the SVP Brand Marketing 30% of your time will be weighted towards global projects
- Plan and execute regional marketing programs by close partnership with global marketing team, sales and US leadership to generate pipeline and support revenue goals
- Predominantly focus on demand generation but build revenue opportunities across the entire customer lifecycle
- Be the custodian of the CT brand and its consistent delivery in market
- Manage regional marketing team covering events, campaigns and partnerships functions
Experience & Qualifications
- Minimum 5 years experience in a senior marketing leadership role, with a track record of managing high-performing teams and driving business growth
- Experience working in a B2B environment, with a deep understanding of target audience needs and behavior
- Proven ability to build strong relationships with key stakeholders, including executive leadership, cross-functional teams, and external partners or vendors
- Ability to meet tight deadlines
- Displays accuracy and attention to detail
- Prioritize tasks based on business objectives and targets
- Ability to effectively take the lead on specific projects and strategies, drive outcomes, while working autonomously
- Ability to take initiative, provide original solutions to challenges, being a go-getter, self-motivated positive attitude and ability to think outside the box, enthusiastic, dynamic
- Proficient in using Microsoft word, excel and PowerPoint
- An understanding of website content management