Description:
Toyota’s Vehicle Marketing and Communications Department is looking for a passionate, qualified, and highly-motivated Vehicle Marketing Series Senior Planning Analyst.
The primary responsibility of this role is to be the subject matter expert for a Toyota vehicle series.
Reporting to the series Vehicle Marketing and Communications Manager, the person in this role will support the Marketing department’s objectives by creating and executing fully integrated marketing strategies for their responsible vehicle series, including cross-organizational alignment with internal and external stakeholders.
What you’ll be doing
- Define target customer by conducting and coordinating analytical research and applying those findings to create tailored strategies that communicate clear and compelling brand messaging
- Provide deep insights through analysis of internal data and market research to create compelling stories that drive strategic decisions
- Demonstrate agility by using multiple data sources, finding data patterns, and extracting actionable insights both at the aggregate and segmented consumer levels
- Integrate user research, market analysis, and interdepartmental feedback into product requirements to ensure products meet customer needs
- Develop and manage detailed, product specifications documents used in the development of consumer facing collateral materials, digital assets, quick reference guides and training materials
- Maintain continuous, 360-degree understanding of series features, specifications, customers, competitors, communication targets and segment dynamics
- Perform ad hoc reporting and analysis to support team objectives to include pricing, sales performance, and ROI analyses
- Interface with agency teams and provide project management oversight for campaign and creative asset development, ensuring process milestones and budget requirements are achieved
- Develop brand awareness strategies in all aspects of integrated marketing communications: i.e. advertising; production; traditional media; social media; digital marketing; content marketing; lead generation; reporting; measurement