Description:
We are seeking a Senior / Mid-Level UX Content Strategist to drive content strategy for enterprise websites. This role requires expertise in content modeling, information architecture, SEO optimization, and content governance. The ideal candidate will collaborate closely with UX designers, marketers, and stakeholders to develop and implement scalable, user-centered content strategies.
Key Responsibilities
- Develop comprehensive content strategies that ensure scalability, consistency, and alignment with brand voice.
- Conduct content audits, gap analyses, and competitive research to inform strategic decisions.
- Define content models, taxonomies, and information architecture to enhance user experience and findability.
- Collaborate with UX and design teams to create intuitive, content-driven experiences.
- Work closely with copywriters and content marketers to develop engaging web content.
- Partner with SEO specialists to integrate keyword strategies and optimize content for search visibility.
- Establish content governance frameworks, editorial guidelines, and workflows for efficient content management.
- Align content goals with business objectives through stakeholder collaboration.
- Develop and execute content migration strategies for website redesigns and platform transitions.
- Utilize analytics and user research to refine content strategies and enhance user engagement.
Required Skills & Experience
- 3-5 years of experience in UX content strategy, including developing, presenting, and implementing complex enterprise content strategies.
- Strong knowledge of information architecture, content modeling, and structured content approaches.
- Experience with CMS platforms such as Adobe Experience Manager, Sitecore, WordPress, Contentful.
- Proficiency in using tools like SEMrush, Screaming Frog for content audits and analysis.
- Familiarity with organizational tools like Airtable for content planning and maintenance.
- Understanding of usability and user research best practices.
- Experience with web analytics platforms (Google Analytics, Hotjar, etc.).
- Ability to manage multiple projects simultaneously, meeting deadlines, scope, and budget constraints.
- A strong portfolio showcasing strategic content work.