Description:
Reporting to the Director of Trade Management, the Trade Manager will be responsible for supporting our Sales crew in all aspects of trade promotion management and optimization. This role will be a key contributor to the sales and finance organization and will be tasked with leading trade reviews for assigned customers, ensuring accurate and complete accruals, guiding Sales on accurate promotional forecasting, and post event analysis to guide sales in optimizing their trade dollars. The perfect person for this role is extremely data-driven with an eye for details, thrives in a fast-paced environment, and has a service mindset.
What You'll Do
- Guide the sales crew through all stages of the Trade Management process.
- Coordinate & Maintain Blacksmith TPM and TPO Systems for assigned customers:
- Guide Sales on Blacksmith TPO scenario planning and what promotions make the most sense to run from a volume, margin, and ROI perspective
- Guide Sales on Blacksmith TPM process including forecast accuracy, guidance on promo scenarios to run, post event analysis, and general feedback on how to structure promotions for clean reporting and clearing of deductions.
- Monthly trade reviews with Account Managers covering assigned customers
- Understand and enforce best-in-class trade management recommendations including naming conventions, delivery vs. performance dates, performance type definitions, and more.
- Work with accounting on deduction resolution and research to close within 90 days of receipt
- Release/close fully actualized promotions in TPM for assigned customers
- Critical partner in annual revenue and trade bottoms-up planning process, including understanding revenue and budget gaps to AOP
- Create and maintain reporting for sales team:
- Assisting in the development and reporting of trade management KPI metrics such as retail price point execution, budget over/under spends, contract attachments, forecast accuracy, promotion creation PLT, and more.
- Assist in the reporting and communication of incremental volume plans to our Demand Planning team and speak to the details of these plans during Demand Reviews.
- Coordinate, track, and ensure our Sales Crew are submitting committed promotions for approval, and approving promotions of assigned customers.
- Work jointly with fellow Trade Managers to include post-event analysis details in Power BI and present findings during Sales reviews.
- Partner with Trade Management team and Sales to ensure the system is maintained:
- Assist in system maintenance tasks such as new customer setups, OI validation in our ERP system, and uploading consumption actuals
- Ensure our direct/indirect tables are accurate and maintained
- Work with Sales to ensure volume plans are complete and updated given new item introductions or discontinuations.
- Work to establish and communicate recommendations for standard operating procedures (SOPs) as we continue to grow
- Provide suggestions on future TPM enhancements and test the functionality of enhancements made in TPM over time.
What You Bring To The Table
- 5+ Years in a CPG, Trade Promotion Management related role.
- BS/BA in Business Administration, Finance, or related field
- MS Office skills with Advanced excel skills
- Well-organized and responsible with an aptitude in problem-solving
- Excellent verbal and written communication skills
- Passion for ethical and nutritious food and purpose-driven brands
- High tolerance for monthly deadlines
- A team player with high level of dedication
- Proven experience in sales; experience as a sales analyst in other like roles will be considered a plus
- Experience in Blacksmith, Netsuite, Spins, IRI, Nielsen, customer portals a plus
- You can work comfortably under minimal direct supervision; note that your manager will be based remotely.
- 10-20% travel is required for meetings, company trainings, and events.
- You are flexible, adaptable, and bring an appropriate sense of urgency to your work.
- You’re no hero – You know the power of teamwork and celebrate the work of others before your own.
- You give a sh*t – You believe in acting like an owner and making Vital Farms a place to be proud of.
- You raise the standards – You know growth can be hard, but you strive to improve yourself and others each day.
- You can walk in someone else’s boots – You seek to understand other’s viewpoints and think that you get to better answers by sitting on the same side of the table.
- You don’t walk on eggshells – You’re not afraid to leave the bullsh*t behind and have honest conversations.