Territory Development Manager

Description:

Demand Creation: Operators and Local Chain Accounts

• Engage with Local Chain Account and Operator Customers, and be accountable for delivering business targets for the assigned Territory including Turnover, Reach & Penetration & digital, FPO (Fully Profiled Operators), Digital Engagement, Demos, Sampling etc.

• Execute CBP (Customer Business Plans), Win & Retain funnel, Contact Matrix and execute Multi touchpoint contact strategy on and off-line.

• Ability to convert Business Insights to Solution Selling to highlight Unilever’s ability to be ahead of the food trends

• Gain insight and lead your customers to the right solution by preparing recommendations specific to their menu, kitchen operation and consumer.

Demand Creation: Distributors/Trade Partners

• Develop and execute Joint Business Planning (JBPs) with Selected Trade partners including Trade Term agreements, Sell out activities and DSRs & Trade team engagement & KPIs

• Engage trade customers to gain alignment for Secondary Sales Data (SSD) partnerships with proof of value addition

• Close collaboration with Food Solutions Trade & eComm team to implement promotions by ensuring adequate stock availability and customer related activity to drive Sell-out

• Ensure timely submission & settlement of distributor trade claims.

Digital & Data

• Responsible for 100% engagement on automated warm leads & targeted leads driven via CRM

• Drive conversion of leads in territory

• Accountable for penetration strike rate target achievement based on automated Accounts & SKU prioritization.

• Drive digital buying behavior via ecommerce platforms (Webshop/trade Partner Webshop/pure players)

• Drive Social Media Engagement & attendance of UFS Webinars CRM Tool

• Data Enrichment – continuously enrich all operator data to ensure personalized content

• Implement Omni channel (On and Offline) contact strategy for your territory