Description:
The Museum of Fine Arts, Houston, is in search of a temporary Social Media Manager who will support a fast-paced Marketing Department with digital content across multiple channels. If you are a social-savvy strategist looking to work for one of the largest museums in the nation, then we’d love to hear from you!
You will help bring the MFAH exhibitions, activities and events to life on social media. You will work with a team of enthusiastic "doers" and contribute to producing goal-oriented content and amplifying it through paid and other forms of media. You will help identify and target audiences, plus analyze and report on campaign results.
Responsibilities:
- Support the Associate Head of Marketing and Promotions in the conceptual development of content for organic and paid social across all Museum platforms including multiple Facebook pages, multiple Twitter accounts, and Instagram
- Collaborate with Marketing team to ensure holistic approach is taken to paid and organic social
- Understand MFAH audience objectives and translate them into actionable social media strategies
- Organize daily social media and content calendar for Facebook, Instagram, and Twitter including scheduling and posting
- Capture the day-to-day life of the MFAH, whether planned or spontaneous moments, and write and develop posts that are interesting, exciting, enticing, and engaging
- Attend MFAH events to capture content, sometimes on evenings and weekends
- Create original social-first content for Facebook, Instagram, and Twitter, including GIFs, illustrations, sizzles, animations, teasers, and videos
- Collaborate with digital advertising agency and provide dates and ads for paid digital campaigns, refreshing content on a regular basis
- Develop a pipeline of social content that reflects our brand voice, resonates with target audiences, and reinforces key messages
- Create engaging templates for Instagram stories
- Communicate with other departments and internal clients to coordinate new content. Among those: Curatorial, Learning & Interpretation, MFA Shop, Bayou Bend, Rienzi, Films, etc.
- Maintain digital asset library
- Represent the MFAH accurately, with special attention to dates, titles, donor credits, etc.
- Drive social media performance and oversee analytics regarding followers, engagement, marketing revenue lift, and campaign performance.