Description:
Responsibilities - Duties may include but are not limited to:
- Work with Director, Gallery Coordinator, and student Social Media Assistant to develop thorough marketing strategies for programming, events, and activities.
- Create and maintain records of marketing and promotions implemented for each program.
- Work with the Director, Exhibition Coordinator and MSU Communications to write and develop press releases for programming, events, and announcements.
- Develop marketing copy to be used for promotional materials and by the Social Media Assistant.
- Submit events and programming to University Communications and the MSU Calendar.
- Update web content on the Northwest Arts Center website for programs and events.
- Work with a student Graphic Designer or Print and Design Services to develop and utilize marketing and promotional images and print materials.
- Order printed promotional materials for exhibitions and events.
- Collaborate with other campus departments to cross-promote.
- Reserve and utilize campus and local marketing spaces such as digital screen signage, campus newspaper, and other opportunities.
- Develop assessment strategies to analyze best marketing practices.
- Identify and test innovative marketing strategies for the Northwest Arts Center and its programs.
- Work with the Social Media Assistant for promotion at University and Local events.