Strategic Planning Intern

Description:

This internship focuses on developing skills in audience research, creative strategy, insight generation, and briefing both client and creative teams. We work on a wide variety of clients, supporting both advertising and public relations. A great intern candidate will have an eye for cultural trends, innate curiosity about why people behave the way they do and hold the beliefs they do, and the drive to uncover meaningful, truthful insights. Weber Shandwick interns will gain practical experience as fully integrated members of client service teams and will receive coaching from team members to help advance their career goals.

The Essentials
 

• Communication: Speak, write, and edit succinctly and compellingly.
• Curiosity: Go digging for the “why,” looking in unexpected places.
• Critical Thinking: The ability to go from observation to insight to implications.
• Spark: Understand and articulate what sets you apart.
• Attention to Detail: Deliver clear and precise work.
• Awareness: Be news- and culture-focused, understanding the U.S. zeitgeist.
• Digital Aptitude: Demonstrate understanding of relevant social platforms, how brands are engaging their audiences on said platforms and broader trends in the digital space.
• Management: Meet deadlines, put out fires and multitask. Work efficiently and work hard.
   

Responsibilities
 

• Research: Uncover cultural moments, trends, and opportunities for our clients to engage.
• Create: Use research and insights to build strategies designed to inspire creativity and solve client problems.
• Engage: Share big ideas in brainstorms and with teams.
• Plan: Assist in event coordination and logistics.