Strategic Marketing Manager

Description:

We are seeking a dynamic Strategic Marketing Manager to drive marketing initiatives forward for a leading client in the healthcare sector.

As a Strategic Marketing Manager, you will play a pivotal role in shaping and executing marketing strategies to drive business growth and enhance brand visibility. You will be responsible for developing and implementing effective marketing campaigns, leveraging your expertise in business strategy, marketing measurement, and retail loyalty programs. The ideal candidate has proven experience in strategic marketing roles with a track record of delivering results for Fortune 500 companies.

Responsibilities:
 

• Develop and execute comprehensive marketing strategies to achieve business objectives.
• Utilize business strategy frameworks to analyze market trends and identify growth opportunities.
• Implement marketing measurement and reporting methods/tools to track campaign performance and optimize marketing initiatives.
• Collaborate with cross-functional teams to ensure alignment and successful execution of marketing programs.
• Drive engagement and loyalty through innovative retail loyalty programs tailored to our target audience.
• Monitor industry trends and competitor activities to identify areas for improvement and maintain a competitive edge.
• Present strategic recommendations to senior leadership and stakeholders.
  
   

Qualifications:
 

• Bachelor's degree in Marketing, Business Administration, or related field. MBA preferred.
• Strong understanding of business strategy principles and marketing analytics.
• Expertise in retail loyalty programs and customer engagement strategies.
• Excellent communication and presentation skills.
• Ability to thrive in a fast-paced, matrixed environment and drive initiatives to completion.