Strategic Digital Marketing

Description:

Basic Function

The Director-Strategic Digital Marketing will work with the College of Graduate Studies administration and staff to create digital marketing campaigns with the goal of increasing enrollment and retaining students. This new member of our team will:

• Develop advanced digital marketing strategy and tactics for the College of Graduate Studies
• Effectively communicate marketing strategy with knowledge and passion
• Translate innovative ideas into executable marketing campaigns
• Execute social media and other digital campaigns that drive tangible results
• Provide quantitative and qualitative analysis and reports concerning social media and digital marketing performance on a weekly, monthly, quarterly, and annual basis
• Keep up-to-date with latest digital media trends, tools, and best practices
• Serve as the College of Graduate Studies’ liaison and representative with any off-campus vendor hired and tasked with marketing graduate programs
• The position has dotted-reporting line to the Vice President for Marketing and Communications to ensure actions and initiatives are in sync with broader university goals and directives and that the college is connected with the division’s resources and opportunities

Required Education

Bachelor's or Master's degree in marketing, communications, journalism, or related field.