Description:
This position plays a critical role in ensuring the company's brand, core values, and culture are reflected in communications, with specific focus on external social initiatives. This results-driven individual will serve as a company and brand ambassador, promoting the organization's desired culture and values while supporting a best-in-class communications program. The successful candidate will partner with public relations experts (Consumer, B2B, Financial and Corporate), Marketing social media team, Legal and others; work to develop joint social initiatives; and collaborate on various projects. This role is ideal for someone who has a mix of both social media and public relations experience and can bring a highly creative, flexible growth mindset to the role.
Job Responsibilities:
- Help drive day-to-day operations across T-Mobile social platforms, including Twitter, Facebook, LinkedIn, Instagram and YouTube.
- Create content for all social platforms; conceptualize and execute programs to encourage engagement and awareness.
- Work collaboratively within a cross-functional team environment to ensure consistency, proper support of executives and minimized redundancy.
- Ensure T-Mobile’s executives, brand and reputation are enhanced by social media activities; integrate with PR to actively manage communications issues using brand and/or executive social channels.
- Become an internal and external voice for T-Mobile’s social media story, participating in best practice sharing and creative idea generation.
- Embrace and articulate the T-Mobile "voice" and communicate across all social media platforms consistently with existing brand.
- Actively work to develop and execute strategies to increase executive share of voice.
- Identify, cultivate and manage high-level relationships with bloggers, super-fans, industry/sector experts and influencers.
- Work with internal teams to engage in social conversations to provide reach for key launches, promotions and viral communication/PR efforts.
- Track, monitor, react to and manage all social channels on a daily (and hourly) basis, including evenings and weekends both real-time and scheduled.
- Determine the effectiveness and success of online conversations using relevant monitoring tools; generate analytics reports and effectively tweak social strategy and content based on analytics.
- Contribute to the social content calendar and work with key stakeholders and partners to plan, curate and create fresh and fun content to sustain community growth, and high fan engagement.
- Stay abreast of key industry trends, competitive insights and emerging social media / marketing / e-commerce technologies.
- Develop best practices based on results, industry trends, and competitive audits.
Education:
- Bachelor's Degree Communications, Advertising, Journalism, English, PR or related field ()
Work Experience:
- 4-7 years Experience in social media, writing/editing, communications, public relations or related field. ()
- Public Relations experience desired. ()
- Wireless or Mobile experience or heavy knowledge of the space is a plus. ()