Sr Product Marketing Manager

Description:

Responsibilities

• Develop and execute on Americas Regional Go to Market strategy for Benchtop sequencing platforms and related library prep and informatics workflows.
• Accountable for crafting and executing strategic plans to support product and revenue strategies at regional, market, and/or customer segment level
• Provides input to Product Management on NPI strategy and manages product launch in region
• Gathers understanding of customer needs and develops product-segment intersected go-to-market strategy for benchtop sequencers and the cell and molecular biology segment.
• Collaborate across regional product and segment marketing, program management, and global marketing to execute on region-wide marketing campaigns and strategies.
• Collects market & customer insight through face-to-face engagement. Responsible for reporting of regional market intelligence in the benchtop sequencing space.
• Analyzes regional product launch KPIs and reports VOC and VOF feedback to Regional Management and Product Marketing teams
• Facilitates product-specific training and sales enablement for Sales Specialists, Commercial Sales Teams, and Partners
• Assist in the development of sales enablement tools and support sales teams by providing guidance for product messaging and positioning, objection handling and identifying target customers.
• Work in tandem with global marketing and sales to ensure alignment of strategy, messaging, and tactics
• Partners with internal and external stakeholders to develop marketing content (campaigns, positioning, messaging, etc.)
• Defines product solution (including library prep, automation, sequencing, and informatics) for key NGS methods especially single cell and spatial sequencing methods, in partnership with Global Product Marketing, Market Segment, Commercial, and other stakeholders

Requirements

• Considerable ability to effectively communicate and influence internal and external audiences using both oral and written communication skills
• Proven track-record of working constructively with sales
• Understanding of genomics technologies broadly, and deep understanding of NGS specifically, with a focus on single-cell and spatial sequencing methodologies.
• Experience in and familiarity with the NGS market including customer base, market segments, technologies, products, and applications.
• Experience with cell and molecular biology research is a plus.
• Ability to own both long-term strategy and executional detail
• Excellent interpersonal, verbal, and written communication skills
• Organizational capabilities to drive work proactively
• Previous experience in customer-facing role (sales, support, etc.) is preferred
• 5+ years of experience in marketing, sales, support and/or market development in life sciences, or related industries
• Experience and understanding of genomic technologies and how they can be utilized in the market is required
• tion in matrixed or highly cross-functional business settings.
• Demonstrated experience in new product introduction and management of on market products in the life sciences field is a plus