Sr Product Marketing Manager

Description:

Key Responsibilities:
Own regional customer, product, competitive and market knowledge, and insight / market primary and secondary research ( e.g. drive research that informs Customer Profiles, Recommendations)​

Set regional strategy (can include country, category, global prioritization, and Category Business + Marketing Strategy) in collaboration with global PMM and Go-to-Market ( e.g. deliver Artifacts like Annual strategic plan, Quarterly Strategy Briefing)

Consolidate , co-own, and manage objectives and key results for regional strategic plan delivery with cross-functional team. Leadership updates on Category and market insights and OKR performance trends

Allocate variable marketing budgets at a category level (annual, qtly) based on category country prioritization and strategic priorities across key spend buckets ( e.g. demand creation, engagement, community, PR) along the full funnel.

Surface regional insights + asks to 1) Global PMM on line-up optimization, product strategy & roadmap and the 2) Global Expansion/GTM team on pricing strategy ( e.g. provide recommendations in Strat plans, Business Reviews,etc .)​

Provide direction and support to Partnerships team on customer/market understanding for partnerships. ​

Build community in region, via corporate PMM Community team, and integrate Community into strategic plans ​

Qualifications/Experience:
BS/BA or equivalent experience with 6+ years in tech, CPG, Retail ( e.g. Product Marketing, Growth Marketing, GTM) or comparable experience, MBA or relevant Master’s degree or equivalent experience preferred

Proficiency in Portuguese (required), Spanish (preferred) and English

Storytelling through eyes of the customer and data – able to talk to customers, deliver executive-level presentations that uplevel and act on data and insights real-time

Tenacious problem solver with a strong ownership, a “driver ”

Experience building online and in-person engagement programs and content to get customers creating with Adobe products and sharing with each other

Experience working with partners such as community groups, event organizers, and other companies serving individual entrepreneurs, small business owners and creative professionals

Experience with offline and ecommerce / subscription models and complex businesses (ex: multiple products, geos, routes to market, customer segments)

Analytical approach that can rapidly assess a business problem, structure and evaluate options, and deliver results
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $100,100 -- $206,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).