Description:
Responsible for ensuring the strategic alignment between the organization’s goals and the development of marketing campaigns to meet those objectives. This role requires a deep understanding of digital marketing and the key performance indicators used to track specific channels including web, social, paid search, search engine optimization email, etc.
Working with the Marketing team and the web developers, the senior marketing specialist will set up and integrate analytics into our website and analyze reporting data to provide insights that drive business decisions. Work with Business Development teams, ensuring delivery of compelling marketing assets implemented to meet strategic priorities and the tactical needs for promoting services and offerings. Marketing assets include such deliverables as promotional material, advertising (print & online) collateral, direct marketing emails, video, photography, and other duties.
WHAT ARE YOU GOING TO DO?
- Lead projects to develop marketing campaigns, brand collateral, and long-term strategies
- Manage brand resources and processes to enable consistent brand delivery (i.e., message frameworks, visual assets, key terminology, accurate data and highlights.)
- Track and measure the effectiveness of marketing efforts and strategies.
- Perform extensive quantitative and qualitative market research to implement data-driven marketing campaigns.
- Support the organization’s growth by developing content marketing and demand generation strategies that drive awareness and engagement with the CEVA brand.
- Responsible for the development and implementation of strategic and external events calendar to drive awareness with new prospects and accelerate existing opportunities.
- Provide insight and analysis on the value and potential ROI of new marketing platforms and emerging marketing channels.
- Responsible for overarching strategy of the CEVA’s North America webpages, including design, SEO and content development. Collaborate closely with web development to optimize website content and conversions.
- Develop a centralized a marketing calendar to include spotlight articles, social media and email campaigns, overseeing their full life cycle, including: creative/copy development, data segmentation, and reporting/analysis.
- Work with other members of the team to organize CEVA’s presence in external functions and outreach campaigns. Create and supply marketing collateral, merchandise and promotion collateral to each event, measuring and evaluating impact on recruitment and brand awareness
- Other duties, as assigned.
Education and Experience:
- Bachelor’s degree in Marketing/Communications/Public Relations/Business or a related discipline.
- Minimum 4 - 7 years of marketing, consulting, and/or agency experience.
- Experience in branding and B2B marketing highly desired.
- Solid experience in market research, analytics, and segmentation.
- Experience working with C-suite executives.
- Graphic design experience desirable: Adobe InDesign, Photoshop, Illustrator.
- Previous experience with Salesforce or other content management system (CMS) is required.
- Experience working with website content management systems (CMS), preferably SharePoint.
- Knowledgeable about social media channels (blogs, LinkedIn, Twitter, others) and capable of effectively leveraging them for content.
- Knowledge of HTML, CSS, and JavaScript, good understanding of web based and online marketing strategies as well as organic search, keyword optimization and reporting metrics
Skills:
- Project management experience and exceptional writing, editing, proofreading, and research skills.
- MS Office proficient, Excel and PowerPoint
- Strong interpersonal and client relations skills, ability to multi-task and prioritize, goal, detail, and results-oriented and extremely organized and motivated. Ability to exercise good judgment within defined procedures and practices to determine action and also be entrepreneurial, outside-the-box thinker
- Team player who can build strong relationships with different teams to plan and execute email campaigns and oversee their full life cycle, including: creative/copy development, data segmentation and reporting/analysis