Drive the development and implementation of strategic marketing campaigns for hit franchises and series across Showtime/ MTV Entertainment Studios
Identify campaign goals based on role of the show ie. viewership, branding, sales, comms, etc.
Work alongside Media & Research teams to identify key audiences opportunities and determine critical metrics and KPIs
Develop the campaign roadmap and key beats from start to finish
Including but not limited to: Announcement plans, creative deliverables (trailers, teasers, graphics packages, posters, sneaks, talent engagement), timing and alignment across platforms, etc
Maintain strategy alignment and priority management throughout project
Identify and manage cross company-company opportunities
Identify and develop partnerships and collaborations to enhance campaign reach and impact
Work closely with series and talent team to ensure their vision and goals are reflected in the marketing campaigns
Analyze data and key performance indicators to make informed decisions and optimize campaign performance
Communicate campaign updates and progress to stakeholders, including senior management
Conduct thorough market research and analysis to identify customer trends and behaviors, and use insights to inform marketing strategies
QUALIFICATIONS
3-5 years of experience in entertainment industry, ideally at a streaming, social or linear platform
Proven experience working with cross-functional teams to drive successful marketing campaigns
Excellent interpersonal skills with experience navigating cross-functional organizations
Strong prioritization, organization, and strategic thinking skills
Ability to multi-task and adapt to a challenging, fast-paced environment
Strong written and verbal communications skills
Comfortable working across all levels of an organization
Ability to work both independently and with a team, mentor, encourage and lead others, proactively gather consensus from multiple internal partners, and be able to change tasks quickly based on shifts in priorities or urgent deadlines
Have a creative outlook; are constantly looking for new ways to delight and inspire audiences
Easily understand social, audience, and viewership data in order to make informed campaign decisions
Ability to see the big picture while also focusing on the details