Sr Manager Marketing Analytics

Description:

As a Palo Alto Networks Senior Manager of Strategy, Operations, and Analytics - NAM Field Marketing, you will be an integral part of the field marketing organization. The field marketing organization leads regional demand generation for the entire Palo Alto Networks portfolio. As a key member of the NAM Field Marketing leadership team you will be responsible for driving operational excellence across the team including performance tracking, measurement, reporting, modeling and financial impact analysis in North America.

You will define and lead programs to ensure the marketing team has the tools and processes needed to drive effective marketing programs . You will work with internal partners in sales and marketing operations to advocate for the needs of the field marketing team. You will help set the pace to enable a data driven field marketing organization.

We expect office-based employees to be in the office four days per week, with one day working from where they choose. We believe being together facilitates casual conversations and those magic moments where we can work on issues and ideas informally. These moments build capability and deepen trusted relationships and allow our people to feel safe in taking risks and being disruptive. Like so many companies, we are working through the details and things could change …. but in general if a role is deemed office-based we want our teams to be together four days per week.

Your Impact

• Act as the right hand to the NAM field marketing leadership team for all things data and help develop the necessary strategies to achieve ever increasing targets
• Serve as the connective tissue of a cross-functional team between field marketing, marketing analytics, marketing operations, sales operations and finance
• Continuously look for opportunities to uplevel the NAM field marketing team in our processes and the FMM’s ability to self serve data from our marketing dashboards
• Forecast, measure, analyze, and report on the impact of field marketing on sales pipeline, revenue and conversion against the agreed pipeline goals
• Ensure accuracy of inputs by working with the FMMs to streamline and centralize the campaign creation process and design exception reporting to catch errors before they reach the reporting stage
• Ability to develop strong alignments with sales and marketing operations and drive a point of view on strategic priorities based on internal and external data
• Facilitate strategic planning and provide perspective on viability of plans to achieve goals based on defined KPIs
• Lead strategic projects to help inform growth planning and operationalize select key initiatives

Qualifications
Your Experience

• Strong 12+ years of experience in sales or marketing operations at a leadership level
• Proactive and passionate operations leader who understands marketing’s role within the GTM strategy
• Business analytics experience with past track record for leading projects such as - financial planning, funnel analysis, lead scoring models, marketing measurement models etc - Ability to trace complex SQL queries and understand data warehouse solutions strongly preferred
• Ability to develop strong partnerships with sales and marketing operations and drive a point of view on strategic priorities based on internal and external data
• Strong communicator with ability to articulate, present and debate recommendations with all levels of management in sales and marketing
• Bachelor’s degree required, Masters degree preferred or equivalent military experience required