Sr Manager

Description:

The Senior Manager- Business Development & Execution provides leadership for the business and trade management for the Easy Meals Made Better Business Unit. Main functions include process improvement- forecast accuracy- trade efficiency- distribution recommendations- and merchandising strategy changes that will help to drive profitable revenue/OI growth. This position has responsibility for steering the Business Unit’s strategi agenda with cross-functional partners such as marketing- finance- field sales- and supply chain to ensure target delivery and collaboration with customer teams.

Essential Functions & Responsibilities

• Develop robust business proposals that combine brand story with customer’s strategic interests.

• Conduct account specific market research with category marketing to set key windows- pricing strategy and TDP (total distribution points) expectations.

• Supervise distribution build- pricing- and promotional compliance to guardrails across existing and new categories to maintain balance across channels and enhance revenue potential.

• Lead trade marketing and shopper marketing budget to ensure spend discipline across categories and work with field teams to implement approved infusions to deliver financial goals.

• Collaborate closely with revenue management and customer sales teams to proactively deliver more efficient promotional spend without risk to buyer relationships and competitive edge.

• Deliver sales forecasting efficiency with demand- supply- and sales by leading monthly demand forecasting routines to identify key volume drivers and communicating material needs.

• Contribute thought leadership by identifying whitespace across different channels through closure of core product gaps- innovation- and profitable promotion plans incremental to plan.

• Manage product supply shortage through efficient communication with supply chain and customer sales teams to minimize revenue loss and maintain customer prioritization.

• Analyze competitive landscape periodically to help the team maintain an efficient go to market strategy and react dynamically to competitive threats.

• Develop comprehensive understanding of commercialization process and track progress of new item commercialization against pre-specified launch dates to hit customer resets.

• Own communication routines with sales teams (often involving 50+ participants) to gather market intelligence and highlight BU priorities and changes to brand strategies and tactics.

• Develop sound relationships with all cross-functional partners to guarantee efficient execution and revenue realization.

Expected Experience & Required Skills

• Seasoned experience with an understanding of FMCG industry; Prior experience in category management or sales required

• Excellent analytical and problem-solving capability with experience using data; Syndicate/panel data familiarity a plus

• Ability to lead cross functional teams- handle simultaneous projects- and deliver within agreed upon time frames

• Outstanding verbal- written and interpersonal communications skills

• Advanced Excel knowledge and experience working with databases

• Experience presenting to and working with customers