Sr Lifecycle Marketing Manager

Description:

The Monetization Product team at TikTok focuses on building a global marketing platform that fuels growth for businesses of all sizes. This role connects to that vision by helping small businesses adopt the right solutions to grow their business. This role will be a part of the SMB growth lifecycle & retention team, a function that supports product development and go-to-market strategy across marketing and sales channels. It is responsible for growing business users and revenue for our small business products through a wide range of channels including organic and paid campaigns, both on-and off-TikTok.

Responsibilities
- Own the strategy and execution of global growth marketing campaigns that drive adoption and engagement of TikTok's SMB products, leveraging owned channels such as email and on-site notifications.
- Build out programs from the ground up, from goal-setting to infrastructure & process development, to fostering cross-functional relationships.
- Bring a deep understanding of growth & optimization best practices such as A/B testing to work closely with the data science team to conduct experiments, track and evaluate results, and deep dive data to improve performance.
- Partner with product teams to develop performance-driven growth efforts and internal campaign management platform.
- Partner with regional teams to build marketing content for regional growth.
- Align content/product/sales teams on growth narratives and segment playbooks.
- Continuously drive innovation and experiment with new marketing channels, tools, and creatives.

Qualifications

- BA/BS degree
- 5+ years in managing large scale campaigns across diversified channels (paid, organic, web, social media, influence marketing, etc...).
- Good experience with a mix of work between hands-on execution and strategy.
- Platform and tool independence - able to thrive using any platform, with deep understanding of the digital marketing fundamentals.