Sr. Graphic Designer

Description:

Design eye catching deliverables to support marketing campaigns and initiatives, ranging from email creatives, web site page (UI/UX) design, digital banners, point of sale, trade ads, display signage, retail merchandising, catalogs, and packaging.
Plan, analyze, and create visual solutions to marketing and communication challenges, finding the most effective way to get messages across in all brand touchpoints (digital, consumer and trade facing).
Collaborate with other members of the Creative and Brand Teams to ensure the graphic design needs are being met, while adhering to brand guidelines.

How you will do it: List the 3 major ways employees will complete their tasks
Work directly with web developers to keep landing page layouts current and fresh for both mobile & desktop experiences.
Support the Art Directors in the design and creation of original artwork such as logos, layouts, tech drawings, event apparel, set design, studio photography product styling and direction and retouching.
Trend Research: Stay updated on design trends, outdoor industry developments, and competitor activities to ensure our brand remains relevant and competitive.

What success looks like: List the 3 major ways success and performance is measured for this role
You will bring expertise in graphic design skill sets such as creating visual concepts and storytelling, using computer software or by hand, to communicate ideas that inspire, inform, and engage with our consumers.
You will be instrumental in developing aesthetics for all categories and branding for events globally.

Free To Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience: 5+ years
Educational Requirements: A Bachelor’s degree in Graphic Design or related field and a minimum of 5 years of design experience
Expert in Adobe, InDesign, Illustrator, Photoshop and XD
Exceptional understanding of Mac platform
Expert knowledge of file formats and best saving and optimization practices for web and print
Understanding of best UX/UI practices for ecommerce platforms
Advanced layout skills for both web and print
Design background with production expertise
Understanding of Adobe Premiere Pro and After effects
Print experience necessary, Knowledgeable in 4 color printing and prepress process
Thorough experience in both photo retouching and recoloring
Traditional art skills such as drawing, illustration and mixed media preferred