Sr. Field Marketing Specialist

Description:

Responsibilities:

• Lead the design, strategy implementation and execution of community events and marketing activations at Rivian retail locations and in the surrounding area, focused on driving qualified traffic to the space, increasing demo-drive bookings, growing awareness, and authentically building the Rivian brand
• Responsible for concepting and executing location specific experiential activations, educational programs, and supporting marketing tactics aimed at creating authentic and genuine connections between the local community, Rivian customers, owners, and fans
• Own the identification of local partners and help develop a local network of community leaders, content creators, artists, athletes and non-profits that align with Rivian’s vision and the objectives for the location
• Oversee the onsite and offsite execution of all activations and marketing programs for your location
• Own the process for ensuring all activations and events achieve brand and program objectives and strongly align with Rivian’s mission
• Responsible for building and executing the run-of-show for all events
• Ensure all activations and programs are prepared for, including creating and communicating the workback calendar and run of show and coordinating internally, cross-functionally, and with external partners
• Maintain a thorough understanding of all activation content, required equipment, materials, and logistics.
• Transport participants and gear to and from activity locations, using sound judgment and decision-making to mitigate risks and provide a consistently high level of service and hospitality
• Keep a pulse on the Rivian community, regularly surfacing Voice of Customer feedback
• Identify, drive, and track relevant metrics of success, reporting on the impact of marketing tactics and results of local community activations
• Maintain a strong knowledge of all retail tools, including POS (Point of Sale), CRM, and configuration resources and actively leverage these platforms to generate leads and enhance customer experience
• When required, support general retail supervisory duties, including store opening and closing, team coaching, customer experience, product education, demo drives, and demand generation when not actively supporting marketing and events
• Perform day-to-day operational duties, including event production and support, BOH upkeep, food & beverage support, shipping and receiving duties, general space upkeep, cleaning duties, and building or maintaining visual displays as necessary
• Support various remote community activations, store openings, remodels, pop-ups, and special events as needed
• Maintain compliance with all local, state, and federal regulations as well as Rivian company policy and procedures
• Take on additional projects, duties and assignments as required and/or by request from the retail leadership

Qualifications:

• Bachelor’s Degree or equivalent experience and 3+ years’ experience in a retail marketing, field marketing, community engagement, or event marketing with a highly experiential brand
• At least 21 years of age
• The ability and willingness to travel regularly, up to 70% of the time, including driving to various worksites
• Ability and availability to support experiences and events on nights and weekends
• Ability to support onsite event production, including lifting heavy equipment and standing for long durations
• A passion for bringing people together around common values and shared passions
• Proven ability to build authentic relationships with key stakeholders and translate high-level brand values through compelling experiences
• Energetic, enthusiastic, and engaging customer interaction style
• Ability to understand and articulate concepts in the technology and automotive space
• Resilience and ability to overcome objections using active listening and critical thinking
• Ability to multi-task while providing exceptional quality of work
• Ability to learn quickly, thrive in a fast-paced environment and adapt to changing timelines
• An obsessive approach to elevating the customer experience and commitment to taking every opportunity to over-deliver when it comes to delighting and interacting with our community
• Possess an entrepreneurial mindset and apply a scrappy and resourceful approach to everything you do
• Solve problems and overcome challenges with creativity and ingenuity