Description:
The ideal candidate will be a strategic thinker with a proven ability to manage both traditional and digital marketing channels, leverage data for decision-making, and adapt to emerging technologies to execute high-performing campaigns. We’re looking for an independent, adaptable, and creative marketer who thrives in a challenging, fast-paced environment and is eager to make a significant impact.
Job Expectations
- Develop and implement full-stack digital marketing strategies to drive traffic, increase brand visibility, and optimize conversions.
- Manage end-to-end go-to-market (GTM) activities and ongoing sales cycles for key brands.
- Partner with cross-functional marketing teams on content creation, paid media, organic growth strategies, and social commerce initiatives.
- Coordinate with creative, web development, and marketing ops teams to develop and deploy impactful campaigns.
- Execute promotions, product launches, and iterative updates to improve customer shopping experiences.
- Monitor and analyze campaign performance using data-driven insights to optimize conversion rates and revenue KPIs.
- Develop brand strategies to drive customer engagement, loyalty, and lifetime value.
- Work closely with brand partnerships, merchandising, inventory management and planning, influencer marketing, social media, and paid media teams.
- Collaborate with web development teams to implement user-friendly and conversion-driven website enhancements.
- Perform in-depth analysis of marketing performance, business metrics, and competitive landscapes.
- Create presentations and reports for vendor meetings and executive reviews.
- Develop, strategize, and execute co-op campaigns from ideation to post-campaign analysis.
- Negotiate with vendors to optimize marketing budgets and maximize ROI.
Required
Knowledge, Skills and Abilities
- Deep understanding of DTC marketing strategies, with hands-on experience across multiple digital channels.
- Strong project management skills with the ability to juggle multiple priorities and deadlines.
- Data-driven mindset focusing on performance metrics, customer acquisition, and retention.
- Experience with website content management, paid advertising, email marketing, and social media.
- Proficient in Google Analytics, Google Ads, social media advertising platforms, and A/B testing tools.
- Strong negotiation, interpersonal, and communication skills, especially working with cross-functional teams.
- High attention to detail with excellent proofreading abilities.
- Adaptable and self-motivated with the ability to work independently and in cross-functional teams.
Equipment Knowledge
- High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana
- Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
- Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
- Experience with Asana or similar project management platforms
- Experience in managing digital assets, website content, and customer journey mapping.
Experience Requirements
- 5-7+ years of marketing experience, ideally in DTC, partnership marketing, paid media, or project management.
- Minimum 3 years of eCommerce experience with high-volume DTC brands (in-house experience preferred).
- Experience in CPG or health and wellness industries is a plus.
- Amazon Vendor Central or Seller Central experience is an advantage.
- International brand management experience is a plus.