Sr. Director

Description:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

• Business Planning & Execution: Develops and executes impactful strategic business plans, marketing plans and product launches; adopts a “general manager” mindset in achieving plan objectives of top-line revenue, gross margin, net income, and price capture.

• Innovation & Portfolio Management: Sets direction in building and executing robust organic & inorganic innovation pipelines and technology roadmaps, inclusive of front-end, stage gate deliverables, post-launch support, and life-cycle management; advocates for new projects and prioritizes growth opportunities, presenting clear unmet clinical needs and business cases.

• Customer Insights & Analytics: Utilizes market research tools and methodologies making; includes third party market research, voice customer techniques, observational studies, advisory panels, competitive analysis, and other systematic methodologies.

• Brand Strategy: Serves as the subject matter expert for the Aurora franchise, including procedures/ surgical techniques, KOL/customer landscape, innovation landscape and competitive activity; builds robust marketing plans with strong value propositions, targeting, segmentation, positioning, and messaging development; owns the end-to-end lifecycle plan for the category.

• Impactful Communication: Demonstrates impactful internal and external communication, with concise, compelling messages, and clear call to action supported by data; delivers effective presentations and demonstrates robust and timely communications with field sales and surgeon partners; leverages digital tools to expand reach and impact.

• Talent Development: leads in creating an inclusive environment where colleagues are valued and empowered to fully contribute; facilitates transparent career and development discussions; builds strong talent pipelines and enables the company to be a "great place to work.

Qualifications:

• BA/BS college degree required; Advanced Degree and/or MBA strongly preferred.

• 20+ years of total work experience required; 15+ years-experience in marketing and/or commercial functions within medical device or healthcare-related fields is required.

• • Experience leading global upstream/strategic marketing for complex businesses is required, including demonstrated experience leading Strategic Planning and Business Planning processes.
• • Deep understanding of global regulatory environments, healthcare trends, clinical trials, and health economics is required.
• • Excellent conceptual problem-solving skills, with demonstrated ability to bring structure and process to vaguely defined problems is required.
• • Strong project management, written communications, verbal, and presentation skills are required.
• • Must be highly collaborative, with a proven ability to lead, operate and influence cross-functionally and to influence without authority.
• • Demonstrated experience with market research methodologies with healthcare stakeholders, including Voice of Customer interviews and outcomes-driven-innovation is required.
• • Prior people management experience required, with proven record of managing and developing employees.
• • Prior global and/or international experience preferred.