Specialist Ecommerce Strategy

Description:

The consumer / shopper journey from awareness to conversion is experiencing unprecedented change. From eCommerce shopping platforms (grocery pick-up and delivery) to significant advancements in retailer digital media, the CPG retail marketing landscape has changed forever. Winning in this environment requires new capabilities in Consumer Marketing, eCommerce/Omni-Commerce, Technology and Media.

The eCommerce Strategy Specialist leads the project planning, development and execution of Division and Brand eCommerce Channel Marketing and Retail Marketing along iconic global brands like Nido, La Lechera, and Maggi. This role will be responsible for budgeting, briefing and execution against Drive Period Campaigns and Solo brand Retail activations across online and in-store. The role will be responsible for business analysis, leveraging Best Practices to drive enhanced ROAS, and strong financial rigor in the management of budgets and forecasting. Working in close partnership with the OMNI Retail Marketing, Digital Shelf & Sales teams and the Agency, this position will flawlessly execute the strategies to win in the marketplace.

RESPONSIBILITIES:

Key Measures of Success: Improving investment ROI, Enhancing Brand eCommerce presence, Budget-accuracy, On-time execution, Achievement of Sales performance targets, and improving retailer satisfaction scores.

Core Responsibilities

• Collaborate with eCommerce Strategy Manager and cross functional teams such as Sales, Category, Consumer Insights and leverage dashboards to pull insights and learnings to help build and embed eCommerce into the overall Division Strategy.
• Help in executing Insight-Based Promotional Campaigns and Tool Kits for Retail Marketing with the Agency thru strong project management implementation.
• Business Analysis and KPI Tracking – Monitor eBusiness and retail marketing sales and KPIs for the Division across key accounts and platforms to ensure Best In Class execution and that we are leveraging all Best Practices to drive ROI and calling out key wins, gaps, trends and areas of opportunity.
• Budget – Oversee flawless execution of investments – non-working and working budgets. Enable stakeholder transparency and strong financial controls are in place.
• Lead the development of selling materials for Retail Marketing efforts and collaborate with CD on account selling meetings.
• Manage asset creation and project coordination for account-specific point of sale materials, merchandiser graphics, and retailer ads.
• Works independently with general supervision is received from the eCommerce Strategy Manager.

REQUIREMENTS:

• Bachelor’s degree required
• 4 years of experience in Sales or Marketing, ecommerce experience preferred
• Knowledge of Nestlé and its trade customer base preferred
• Strong marketing and promotion experience
• Deep understanding of focus retailers and their go-to-market strategies, corporate priorities, merchandising strategy, and marketing assets
• Ability to influence across the Nestle divisions and cross functions