Social Media Relationships Specialist

Description:

Be a part of reimagining B2B social media. In this role, you will play a pivotal role in pushing the boundaries of what engaging, impactful social media content should be and how we reach business decision makers and marketing practitioners alike across platforms. This role is multifaceted, spanning social content strategy development and stewardship for the Adobe Experience Cloud presence to social counsel and management of cross-cloud functions, campaigns and events – including social owned, paid, influencer strategies. We are looking for a candidate who is forward-thinking and driven to achieve results. They will be responsible for improving engagement tactics for everyday content creation and paid media. Collaboration with Adobe Experience Cloud social category leads, the broader Adobe social team and cross-functionally is critical. What you'll do Social Strategy & Management
Create and be responsible for the Adobe Experience Cloud platform content strategy and application of the editorial framework to ensure cohesive social storytelling of all the products within the cloud portfolio
Manage social programs for thought leadership functions (i.e., executive and customer communications), including content strategy and paid media
Drive social planning for cross-cloud campaigns and events (i.e., Adobe Summit and Cannes Lions), working with key collaborators and contributors to ensure integrated event storytelling across our social presence Social Execution & Operations
Serve as the editor-in-chief of what is published across social platforms, ensuring a consistent, unified voice and social creative experience
Collaborate with category social strategists on their key priorities and lead planning on how they’re represented across our everyday content
Work closely with the channel manager on the day-to-day editorial calendar and execution, spanning the oversight of content writing, editing, review and publishing
Be responsible for paid social planning with social strategy leads and the performance media team to drive alignment and efficiencies Reporting
Partner with our reporting team to craft insightful Experience Cloud social channel reports that are stakeholder-ready to convey the impact of the social program
Stand up reporting framework to ensure we can turn campaigns and pilots into relevant case studies and proof points to drive great social program investments What you need to succeed
10+ years of experience leading social media programs, encompassing day-to-day content strategy, paid media and social analytics
3-5 years of experience driving social strategy for B2B brands, ideally in tech sector
Ability to grasp sophisticated technology/products and successfully translate that for social
Hands-on experience running social media channels like LinkedIn, Instagram, Facebook, X/Twitter and YouTube, with a deep understanding of platform and audience
Understanding of social media tools and platforms for publishing and reporting (i.e., Sprinklr, Talkwalker, etc.)
Innovation minded with the ability to interpret data, derive insights and translate them into new ideas – big and small Preferred Qualifications:
Experience implementing and optimizing paid social media campaigns
A Bachelor's degree in Marketing, Communications, Journalism, Advertising, or a related field is preferred. Equivalent experience will also be considered.