Social Media Marketing Specialist

Description:

Job Responsibilities:

The Social Media Marketing Specialist is responsible for the creation and execution of results-driven social media strategy and is focused on two to three of the ADA’s customer strategy groups. Specifically, this person: works with internal client teams to deliver engaging content for social media platforms; attends events and produces live social media content; and supports the marketing teams to create a social media calendar. This person also manages social media communities and maintains the brand voice across different social media channels; delivers innovative social media executions; and collaborates with other social media team members and partner agencies to ensure a seamless branded social media experience.

Must-Have:

• Bachelor's degree
• 3 years of experience in social media marketing OR 7 years of experience in lieu of a degree

• Experience managing social media communities and interacting with customers as a brand on social media platforms

• Experience working on social platforms such as Facebook, Instagram, LinkedIn, Twitter, Snapchat, TikTok

• Experience creating proactive and reactive media content, and researching changes in social media platforms and algorithms

• Excellent writing skills, adept in copywriting for social media
• Familiarity with Google Analytics, parameters, Facebook pixel/LinkedIn insight tag, and optimizing conversion
• Understanding of executing paid social media and social media listening

• Serve as a point person for internal/external partners to prioritize assignments, analyze and provide social media performance reports for proactive and reactive campaigns to internal stakeholders

• Demonstrate initiative, a quick learner, and a solid foundation of using executive judgment to make content moderation and community management decisions

• A team player in collaborating with many ADA staff

• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint), Trello (Slack, Basecamp or similar), Sprout Social (or similar), native social media ad management platforms, Canva or similar platform

Nice to Have:

• Project management certifications

• Agile Methodology understanding

• Previous experience in an association, nonprofit, healthcare sector, or agency

• Experience with various social media management tools

• Experience with legalities surrounding social media giveaways and sweepstakes

• Basic SEO knowledge