Provide support to our Interim Director of Digital/Social Media on day-to-day social media management. This includes helping the team implement our brand identity across social channels; supporting the implementation of visual design strategies; and providing support on various tasks as needed.
In concert with brand guidelines and voice, write social media copy; create graphics, videos, memes, etc.; and maintain social media calendar and posting schedule; schedule and publish approved content on social media channels.
Ensure social media content aligns with channel objectives and strategies, brand voice and tone, and social media best practices.
Collect and analyze social media data to create reports on key metrics such as engagement, reach, and conversions, and use insights to inform content strategy and optimize social media performance.
Scan all podcast distribution channels and TransLash social accounts every week for timely listener reviews, and compiling documentation to be repurposed for promotional social graphics and funder reporting;
Check TransLash email accounts daily and coordinating responses/escalating inquiries with appropriate team members within 48hrs of each correspondence;
Scan TransLash social channels daily and elevating/responding to podcast series-specific feedback from followers;
Supporting outreach to promote the TransLash zine in multiple relevant online communities, related call-for-submission campaigns, and providing misc. content and administrative support;
Support media management and community management needs for the TransLash Media YouTube Channel. Duties will include ongoing SEO-driven tag maintenance for legacy and new content uploads, promptly reviewing and responding to comments, and caption corrections (utilizing YouTube’s caption editor, and uploading provided .SRT files);
Meet regularly with the Interim Director of Digital & Social regularly to discuss monthly social content, outreach, and promotional priorities.
Maintain internal processes and protocols related to community management and issue resolution. Develop responses to questions, comments, and issues, ensuring all responses use the appropriate brand voice and tone.
Education and Experience:
Bachelor’s degree preferred;
Minimum 3-5 years experience supporting daily social media accounts for a news organization, or supporting a fast-paced media brand that produces social media on a daily basis;
Minimum 3 years experience serving LGBTQ+ audiences/communities/customers;
Minimum 1 year of experience in a team coordination role (of at least two other people).