Social Media Manager

Description:

The Social Media Manager is a thinker and a doer, with a strong entrepreneurial streak and stellar communication skills. He/She/They will manage our brands to execute strategies and campaigns for social media that complement and support the category and brand mission, working closely with peers and internal partners to develop and execute both best-in-class strategies and content for organic social. This person is a community builder, owning the brand voice on social and ensuring that consumers are engaged and supported in social conversation. The ideal candidate is passionate about using social media to shape and grow the brand with the ability to blend creativity, social media instincts, and data to produce content. Requires people-leadership experience, excellent communication skills, an understanding of various platforms (specifically TikTok & Reels), analytics, and tools. Creativity, curiosity, entrepreneurial spirit, and experience working in cross-functional teams are a must.

Accountabilities:

• Understand overall business objectives and translate them into actionable social media content planning.

• Create, plan, schedule, and post timely, dynamic, unique, and platform-relevant social content that tells stories and compels action.

• Own the content development process for organic social; the role requires light content creation.

• Monitor, measure and analyze social campaign performance and KPIs; leverage insights to make data-based decisions, optimize strategy and tactics and report out on quarterly social performance reports.

• Stay current with social platforms (current & emerging), social technology, reporting tools, trends, audience development and content & creative best practices to develop innovative ways to connect.

• Communicate insights from the social community to help inform other relevant stakeholders.

• Proactively join conversations and build relationships on organic earned social media and paid influencer media as needed; grow, manage and engage with social communities.

• Champions and represents core values: People First, Moving Forward, Own It Together, Listen Up Speak Up.

• Knowledge of Aspire (or similar platform) and influencer management and/or UGC content creator experience.

Required Education, Skills and Experience:

• Bachelor’s degree; preferably in Marketing or Communications related degree.

• At least 3 years of experience working in a fast-paced social media environment with content creation responsibilities.

• People-leadership experience of at least one (1) direct report is a must

• Solid working knowledge of Sprinklr