Social Media Manager

 

Description:

Primary Responsibility

The Social Media Manager plays a leading role in developing The Apollo’s voice. Primary responsibilities

include leading strategy and execution across The Apollo’s social channels and ensuring our social media

activity is contributing positively to the organization’s strategic initiatives, building, expanding, and

sustaining relationships with new and diverse audiences, and deepening engagement with existing fans

of The Apollo.

The Social Media Manager collaborates closely with other members of the Marketing & Communications

Department, as well as with colleagues across the organization and artistic, educational and community

partners.

Essential Job Functions

Build and maintain digital communities across key social media networks.

• Create, develop and edit compelling, high-quality social videos with focus on graphics, text and

animation.

• Assist in the development and maintenance of the social media calendar, updating the calendar

with relevant cultural events and significant information.

• Communicate with the Marketing and Communications and Programming members to produce

and publish time- sensitive content in a prioritized manner.

• Monitor industry trends and stay on top of the latest social media innovations.
• Monitor social media networks for breaking news and viral content.
• Demonstrate a deep understanding of key social networks and algorithms, which inform our

success on these networks through weekly reports and daily analysis.

• Identify and adapt to updates in audience behavior and social media algorithms to enhance

performance.

• Work closely with teams across the organization, including Programming, Marketing, and

Communications to ensure consistency and cohesive strategy.

• Work with photographers, videographers, and graphic designers to create original content.
• Assist marketing department with copy drafting, asset selection, content publishing and data

reporting for campaigns.

• Research and understand the brand, voice, and tone of the organization.
• Cover live events from a perspective aligned with the Theater’s identity and up to the standards of

our social media protocol.

Experience

• 2-3 years of experience in reviewing, scheduling, or publishing social content for a brand,

influencer, or digital publisher.

• Passion for arts and culture.
• Ability to predict, anticipate, and respond to trends and engaging moments on various social

platforms.

• Developed eye for catchy and interesting content that can elevate social traffic and overall

community engagement.

• Strong written communication skills and the ability to craft engaging and thoughtful copy.
• Strong time management, critical thinking, and communication skills
• Working knowledge of Photoshop.
• High-level command of social platforms and industry-standard publishing tools.
• Experience with video and photography.
• Ability to work nights and weekends as assigned and in alignment with The Apollo’s calendar.