Description:
The Fine Arts Museums of San Francisco are looking for a creative and passionate Social Media Coordinator to join our dynamic team. A storyteller at heart, you will be responsible for bringing the de Young and the Legion of Honor to life on social media through content that is welcoming, inspiring, accessible, fun, and relatable for our communities.
Reporting to the Senior Manager of Social Media, you will play a crucial role in growing engagement and awareness of our Museums, actively engaging with our online audiences, creating original content, and promoting our collections, exhibitions, and programs. We are looking for a self-starter, with a strong understanding of social media trends and excellent communication skills, who is genuinely passionate about art and our unique San Francisco community.
Typical Duties and Responsibilities:
- Responsible for the day-to-day administration of FAMSF's social media accounts (Instagram, TikTok, Facebook, LinkedIn, Threads, X).
- Maintain the social media editorial calendar (media and copy) with input from the Senior Manager of Social Media.
- Craft copy and source images for every post.
- Generate videos via mobile phone and edit content via in-app and other tools (Instagram, TikTok).
- Identify opportunities to produce original content and series. Partner with video production and graphic design teams to produce gifs, animations, short videos, and other creative assets.
- Implement the overarching museum social media strategy; originate and execute content on multiple channels.
- Strengthen relationship with our audiences by responding promptly to questions and comments in our institutional tone and voice across all social media channels.
- Be an internal leader on social creative best practices and ever-evolving digital trends on Instagram, TikTok, LinkedIn, Threads, Facebook, and X.
- Track analytics to monitor performance of social media channels. Prepare periodic reports that detail key metrics and make recommendations on strategy pivots based on findings.
- Assist Senior Manager of Social Media with influencer strategy and partnerships to grow our online audiences.
- Work collaboratively with colleagues across departments to bring the in-gallery experience to life online.
- Capture content at the de Young and Legion of Honor as needed. This includes after hours events identified by the Senior Social Media Manager.
- Embrace and express the Museums' core values of Inclusion, Diversity, Equity, and Access.