Description:
As the SVP, HCP Media Client Lead provides leadership across a single large client or a group of smaller clients. You will be the HCP expert for this client group and team and is responsible for the quality of work produced by the cross-functional teams, maintaining strong client relationships, and driving organic growth on their assigned accounts.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Knowledge
- You will bring deep Pharma media experience across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer, etc.)
- You will bring perspective beyond Pharma to bring best practices for media across audiences and channels (e.g. CPG, retail)
- You understand the total marketing process and the strategic role of media
- You will provide insights on industry trends and client's business
- You will contribute to thought leadership in the form of POV’s, articles, interviews, etc. in the trades or at conferences
- You will proactively self-educates on PHM, Publicis Groupe, and client business functions, capabilities, tools, and processes
Managing and Leading Others
- Your responsibility will be to build trust, model inclusion, and show respect for all employees
- You will actively listen to resolve issues and identify opportunities
- You will exert lateral influence to manage cross-functional teams
- Provide communication on business initiatives and client requests
- Ensures teams are properly trained on tools and processes
- Drives adherence to PHM processes and best practices
- Participates in formal development process, including performance management, goal-setting, mid- and yearly reviews, and coaching
- You will nurture and develop mid-level talent on assigned accounts
Strategy & Account Management
- You own the overall media strategy, approach, and plan on each account
- Owns strategic questions and concerns related to the client’s media efforts
- Collaborates with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs
- Represents the interests of cross-functional teams in client and agency partner meetings where those teams are absent
- Pushes for continuous improvement of self, team, and client deliverables
- Provides a point of escalation
- Monitors team pacing to ensure profitability
Organic Growth and New Business
- Assists in setting organic growth goals
- Drives adherence to organic growth roadmaps and business plans
- Refers new clients to PHM
- Volunteers for pitch teams, task forces, side hustles, etc.
- Encourages team to incorporate new agency initiatives into recommendations
- Identifies opportunities to upsell and cross-sell to existing clients
- Scopes client work with Client Operations partner
Client Service
- Responsible for relationships with clients and agency partners
- Conveys passion for clients and their businesses
- Works with clients to shape their marketing priorities
- Models outstanding client service for team
- Drives professional, impactful standards within team for all written and verbal contact with clients; 'gold-standard' writer and presenter
- Serves as point of escalation for client concerns