Description:
Overview:
Bring your seasoned UX/CX knowledge to optimize complex customer journeys across our global website Esri.com. You’ll focus on converting incredible amounts of data into key insights and converting them into actionable solutions to tackle complex problems. We are a mighty group of user-centered designers working closely with the Digital Experience team and supported by the UX Strategy Manager to help create, inspire, and influence user-centered design at Esri and beyond. With our website being viewed by tens of millions of global users daily, you'll witness the impact of your work in real time.
Responsibilities:
Analyze
- Monitor web performance using analytics tools such as Adobe Analytics, Mouseflow, to generate regular reports on key metrics and user behavior
- Using data-driven insights, identify areas for improvement and help create solutions that continuously enhance performance, drive engagement, satisfaction, and loyalty
- Analyze and share these insights utilizing dynamic customer journey maps
Innovate
- Design and execute rolling A/B tests to validate hypotheses and optimize elements, such as navigation, layouts, calls-to-action, and forms
- Explore new ways of measuring how engaging, relevant, and accessible our content is
- Be our performance evangelist—have an opinion, use your voice, mentor others, and share the value of user experience (UX) and customer experience (CX) activities
Collaborate
- Work closely with user experience designers, developers, marketers, and writers to drive continuous customer experience improvement
- Embed yourself with the conversion rate optimization (CRO) team, and strategists to help develop and implemention effective performance plan that aligns with business goals
- Partner with CX and user experience researchers (UXR) to conduct qualitative user testing and analysis to gather insights and analyze voice of the customer pain points, behavior, and preferences