Description:
Role Overview: As a Senior Product Marketing Manager, you will play a pivotal role in shaping our flagship product, CyberSense, in the market to drive adoption. You will work closely with cross-functional teams, including product management, sales, and engineering, to develop and execute marketing strategies that highlight the unique value of our solutions.
Key Responsibilities:
- Strategic Planning: Develop and implement comprehensive product marketing strategies for CyberSense that align with business goals and drive product adoption.
- Market Analysis: Conduct in-depth market research to understand industry trends and market landscape.
- Product Positioning: Create compelling product positioning and messaging that differentiates CyberSense in the market.
- Go-to-Market Strategy: Plan and execute product launches, including the development of sales tools, collateral, and training materials – for CyberSense and potential roadmap items.
- Content Creation: Develop targeted marketing content, including presentations, whitepapers, case studies, webinars, and blog posts, to support marketing campaigns.
- Sales Enablement: Collaborate with the sales, sales engineers, and partner teams to enhance their ability to sell CyberSense effectively.
- Performance Tracking: Monitor and analyze the performance of marketing campaigns and adjust strategies based on data-driven insights.
- Cross-Functional Collaboration: Work closely with product management, engineering, and customer support teams to ensure alignment and drive product innovation.
Qualifications:
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
- 7+ years of experience in product marketing, preferably within the data protection, cybersecurity or enterprise software industry.
- Strong technical background with an understanding of data protection, cyber recovery solutions, and data management.
- Excellent communication skills, with the ability to distill complex technical concepts into clear and compelling messaging.
- Proven track record of developing and executing successful marketing strategies.
- Strong leadership and team management skills.
- Analytical mindset with the ability to leverage data to make informed decisions.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.