Senior Product Marketing Manager

Description:

We are in search of a Senior Product Marketing Manager to own the go-to-market strategy and execution for our Digital Experience Management (DEM) area of our Alluvio Unified Observability product portfolio. The Alluvio DEM platform includes capabilities for End-User Experience Monitoring (EUEM) and Application Performance Monitoring (APM) and is one of the most exciting growth areas of our Alluvio business. You will contribute to portfolio-wide product launches and help create broader stories focused on Enterprise/B2B business challenges. Reporting to the Sr. Director of Product Marketing, you will be responsible for positioning, messaging and content creation to support launches and campaigns that include your areas of portfolio ownership. You will understand the market landscape, define/refine target personas for both business and technical decision makers, and provide content to efficiently drive customers through their full journey with Alluvio DEM solutions. In this role you will partner closely with Product Mgmt., Solutions Marketing, Sales/Partner Enablement, Technical Evangelists, and Brand and Campaigns teams.

What You Will Do
 

• Develop differentiated product positioning by understanding customer use cases/needs/desired outcomes, product roadmap, market trends, and competitive forces for growing the base and securing new logos
• Plan and execute product launches with related sales enablement to cross-functional teams (spanning Product Management, Marketing, Solutions, Support, Service, Sales, Channels)
• Collaborate with sales to understand & support ongoing enablement and maximize impact of messaging for an enterprise audience
• Build compelling content in the forms of presentations, battle cards, white papers, messaging, and competitive positioning, etc. that will be used by direct sales and channel for positioning Alluvio DEM to prospects and customers.
• Develop messaging, positioning, sales, and customer-facing collateral for the portfolio
• Develop and own GTM strategy for the enterprise audience, including both executive and technical decision makers in coordination with Sales and Enablement team.
   

What Makes You An Ideal Candidate
 

• Multiple years product marketing experience in the B2B space. Preferably experience working in the End-User Experience Monitoring, Application Performance Monitoring, or other IT performance monitoring space.
• Passionate storyteller who can articulate a compelling vision both verbally and in writing.
• Strong technical acumen with ability to simplify technical content into easy-to-understand concepts and value propositions.
• Self-Starter who can identify gaps and manage multiple initiatives simultaneously and energetically pursue them to completion.
• Team player with customer-first mentality who can work across an organization to build a plan, get alignment, and execute it.
• Driven Leader who is comfortable in a fast-paced environment and who can operate independently to build out new programs and initiatives.