Description:
We are looking for a high energy, marketing professional with an unwavering focus on business outcomes to lead the development of local Co-Op marketing plans, as well as the local execution of the national marketing plan within our Long Beach Field Office to profitably build sales, transactions, and cash flow for the company and Owner/Operator restaurants.
The Senior Manager of Field Marketing role is a development path towards becoming a Field Marketing Officer and running the marketing function. As such this role will be assigned to lead at least one top 10 business unit.
Key customers include McDonald’s Field Office Management, McDonald’s HQ Management, Co-op Owner/Operators, Field Office Staff and Restaurant Management within the assigned geography.
Responsibilities
- Maintains and strengthens the McDonald's brand position in their assigned geography and other areas of responsibility.
- Communicates national and field office plans and priorities and partners with local agencies and owner operators to build and monitor Co-op plans that are aligned to the overall business plan.
- Strategic planning/alignment, tactical development, execution, evaluation, and continuous improvement of Co-Op marketing plans/resources (includes advertising, promotion, and public relations) to achieve annual Co-Op goals.
- Tracks performance of coop marketing plan priorities weekly, monthly, etc. and facilitates appropriate adjustments
- Manages agencies in the development of creative strategies/briefs
- Handles development and execution of local creative (TV, radio, outdoor, print, and point of sale, etc.) in accordance with the regional creative process and national creative standards.
- Manages the development, execution, and evaluation of local media plans in assigned Co-Ops
- Ensures optimized point of sale execution within assigned Coops
- Leads marketing budget reporting and management for all Business Units within the Field Office.
- Participates as an active member of the Field Office Leadership Team for development.
- In partnership with other Sr. Field Marketing Managers, leads peer mentoring program on behalf of the US Field Marketing Team
- Maximizes success of the system plan by ensuring Owner/Operator understanding and advocacy for the national marketing plan by securing coop votes and providing continuous input and feedback to Field Office, HQ Management.
- Provides a field marketing voice and perspective to assigned National cross functional initiatives
Key Qualifications and Skills
- We want you to provide a leadership points of view, build strong relationships and cultivate partnership among Owner Operators, Agencies, Suppliers and Staff to achieve maximum performance.
- You will manage the day-to-day workflow of the McDonalds Co-Op agencies.
- In partnership with Co-Op leadership, you will hold agencies accountable for deliverables within approved scope, through formal and informal agency performance reviews.
- You will need to gather, analyze, and provide accurate, relevant, and timely inputs to support the development of local agency recommendations to Owner Operators, allowing them to make informed and confident decisions.
- Interpret and evaluate information related to sales, P&L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research.