Description:
As the Senior Marketing Analytics Manager, your influence will resonate throughout the organization. You'll be the compass guiding our marketing strategies, ensuring they are not only data-driven but also optimized for maximum effectiveness. Your insights will be the catalyst for informed decision-making at the highest levels, shaping the trajectory of marketing. By synthesizing complex data into actionable recommendations, you'll empower senior leaders and marketing strategists to craft campaigns that resonate deeply with our customers.
Furthermore, your leadership in refining analytical methodologies will set new benchmarks in marketing intelligence, ensuring S&P Global remains at the forefront of the industry. By fostering collaborations across functions and leading a dedicated team of analysts, you'll cultivate a culture of continuous learning and improvement. In essence, your role will be instrumental in ensuring that our marketing initiatives are not just impactful but also set the gold standard for the industry.
Responsibilities
- Leadership & Strategy: Lead and mentor a team of data analysts, ensuring the delivery of comprehensive and impactful marketing analytics reports that drive strategic decisions.
- Advanced Analytics Oversight: Monitor and interpret key performance indicators, including website traffic, engagement, and conversion rates. Use these insights to identify emerging trends, potential challenges, and areas ripe for optimization.
- Stakeholder Collaboration: Engage with senior business stakeholders to review and dissect website and marketing performance. Your insights will be key in identifying opportunities and formulating strategic recommendations that align with organizational goals.
- Optimization & Testing: Champion the implementation of A/B testing methodologies, leveraging them to diagnose performance gaps, refine user experiences, and enhance overall marketing workflows.
- Technical Documentation: Oversee the preparation of comprehensive Q&A documents for newly implemented tags, ensuring clarity and accuracy, and facilitating smoother integrations.
- Senior Collaboration: Forge strong collaborative ties with the Senior Enterprise Marketing Data Engineer and the Senior Web Analytics Specialist. Your collective expertise will be pivotal in aligning insights, strategies, and ensuring a cohesive approach to marketing analytics across the enterprise.
What We’re Looking For
- A minimum of 7+ years of experience in marketing, business, or a related field, with a proven track record of leading teams and crafting data-driven strategies that drive organizational success.
- Demonstrated ability to monitor, interpret, and act upon key performance indicators and insights, ensuring marketing strategies are not just effective but exemplary.
- Exceptional interpersonal skills, with a history of forging strong relationships with senior business stakeholders, understanding their needs, and translating data into actionable recommendations.
- Proven capability in overseeing and guiding A/B testing methodologies and analysis, ensuring marketing strategies are continually refined and optimized.
- While deep technical expertise isn't the primary focus, an ability to oversee the preparation of comprehensive documentation for implemented strategies and tools is essential.
- A history of effective collaboration with senior figures in marketing and analytics, ensuring a cohesive and aligned approach to marketing strategies.
- An innate ability to articulate complex concepts in a manner that's easily digestible for non-technical audiences. Your communication skills will be pivotal when presenting findings and insights to senior stakeholders.