Senior Manager

 

Description:

Key Responsibilities:

Marketing Strategy Development:

 Develop a comprehensive marketing strategy that aligns with the company& vision, values, and business

objectives.

 Collaborate with cross functional teams to define the brand& unique value proposition and positioning.

 Conduct market research and competitive analysis to identify growth opportunities.

Brand Messaging and Storytelling:

 Craft compelling and consistent brand messages that convey the company's story, values, and offerings to

various target audiences.

 Develop a clear brand narrative and messaging framework for all external and internal communications.

 Assume ownership of creative voice and storytelling for marketing purposes.

Visual Identity and Design:

 Work closely with design teams to maintain a visually cohesive brand identity, encompassing logos, color

palettes, typography, and other design elements.

 Ensure all marketing collateral, digital assets, and communication materials adhere to brand guidelines.

 Oversee the visual representation of the brand in catalogues, PR materials, shows, and invitations.

Integrated Marketing Communications:

 Collaborate with marketing, advertising, and PR teams to create integrated communication plans across multiple

channels (digital, social media, print, events, etc.).

 Lead the development of creative campaigns that engage and resonate with target audiences while maintaining

brand consistency.

 

Brand Performance Monitoring:

 Establish key performance indicators (KPIs) to measure the effectiveness of brand initiatives and campaigns.

 Regularly analyze and report on brand performance metrics to identify optimization and improvement

opportunities.

Cross functional Collaboration:

 Ensure brand alignment across all touchpoints and customer interactions, working closely with product and sales

teams.

 Provide guidance and training to internal teams to ensure consistent brand representation.

 Collaborate with the VP Retail Sales and VP Digital Ecommerce to establish communication standards for

customer service, sales associates, and brand ambassadors.

Leadership and Team Management:

 Lead and mentor a team of brand strategists, designers, and communication professionals.

 Foster a collaborative and innovative work environment that encourages continuous improvement.

 

Qualifications and Skills:

 Bachelor’s degree in marketing, Communications, Business, or related field (Master's preferred).

 Minimum 8+ years of proven experience, preferably from luxury domain and in marketing, communications,

and brand strategy roles, with a track record of successful brand campaigns.

 Strong strategic thinking skills to translate business goals into effective brand strategies.

 Excellent written and verbal communication skills, with attention to detail and the ability to convey complex

ideas clearly.

 Proficiency in market research, competitive analysis, and trend identification. Analytical mindset with proficiency

in data driven decision-making.

 In depth knowledge of branding principles, design, and marketing trends. Proficiency in brand management and

analytics tools.

 Should have creative mindset and ability to innovate.

 Strong project management and organizational skills. Experience in managing and mentoring team.

 Adaptability / have experience to a family based private group environment with strong stake holder

management skills at leadership level.