Senior Graphic Designer

Description:

JOB RESPONSIBILITIES

• Designing and producing digital and printed materials (e.g. print ads, flyers, emails, web content, paid and organic social media post images, brochures, newsletters, handouts, logos and campaign marks, books, etc.) to support departments within the organization (e.g. retail, programming, philanthropy, human resources, publishing, accounting etc.).
• Creating design solutions that are targeted to and appeal to a wide range of audiences, including people who are advocates/supporters of national parks, National Park Service partners, WNPA board members, WNPA’s members, donors, and internal staff.
• Driving innovative visual storytelling by ideating and executing creative, quality designs/ templates and graphics for digital marketing campaigns from paid advertisements, social content, emails, and beyond.
• Ensuring visual, communication, and brand standards are met across all projects.
• Managing the production process of print projects from start to finish, including corresponding with vendors, obtaining cost estimates, obtaining approval for costs, creating and sending transmittal memos, preparing files for printing, and supervising the manufacturing, delivery, and quality control of the project.
• Leveraging data and brand direction to inform strategy and solutions.
• Designing and/or illustrating for park-related collectibles and apparel.
• Assigning work to and overseeing the work of freelancer designers and illustrators.
• Overseeing the work of the Graphic Designer giving thoughtful and constructive feedback.
• Developing and designing email communications and promotions.
• Collaborating with marketing team to develop an overarching marketing and branding strategy.
• Collaborating with marketing team to create and refine standard operating procedures to increase efficiency and effectiveness.
• Maintaining awareness of market landscape from a design perspective by studying trends and conducting competitive analysis.
• Inputting and maintaining accurate schedule, cost, specification, and administrative data and content in all required systems in a timely manner.
• Keeping accurate records of project history (including archiving final files, proof history, production quotes, and other information pertinent to the project) and accurate notes/recommendations for future projects.
• Keep up-to-date on design best practices and advancements in tools and resources.
• Providing progress and project updates and reports to Sr. Marketing Manager.
• Writing small amounts of copy for emails, social posts, etc. if needed adhering to WNPA’s editorial guide.
• Reviewing social media posts and other writing by outside vendors and suggesting changes.
• Responding to comments from the public on WNPA social media feeds as needed
• Photographing, color-correcting, outlining, etc. online store products.
• Performing other related duties as assigned.