Description:
Pinterest’s Editorial team spans 36 countries globally and is responsible for creating inspiring content experiences for Pinner audiences. The team acts as the connective tissue between a wide range of cross-functional campaigns within the product, making the work profoundly dynamic and fast-paced. As Senior Editor, you’ll own the content strategy for the North American market, curating best-in-class content to deepen engagement across our audience segments.
What You’ll Do:
- Shape and implement the overall editorial strategy across North America in alignment with Pinterest’s goals and target audience
- Oversee the development of innovative multi-channel, integrated campaign, content and editorial engagement strategies to drive success
- Collaborate with cross-functional teams to plan, create and curate a wide range of content from Pinterest’s core verticals, including fashion, design, home decor, beauty, food and drinks, aesthetics and more
- Maintain editorial standards, ensuring content is accurate, engaging and aligns with the company's brand and voice
- Monitor audience feedback and trends to refine content strategies and increase user engagement
- Leverage the global programming calendar to shape Pinterest’s content pipeline and ensure timely and consistent content publication
- Work closely with marketing, social, product and other teams to integrate editorial efforts into the overall content strategy
- Monitor and optimize content for SEO and utilize analytics to measure content performance and identify areas for improvement
- Keep abreast of cultural and audience trends, emerging technologies and best practices in content creation and distribution
- Execute partner content with a commerce-first mindset in order to drive mid- to low-funnel engagement
- Partner with cross-functional teams to develop unique collaboration opportunities with earned media outlets and talent collabs
What We’re Looking For:
- 5+ years professional experience with in-depth knowledge of the audience growth, content strategies, and insight analysis for multichannel editorial platforms
- Passion, energy and enthusiasm for editorial content, with knowledge of Pinterest both at a local and international level
- Impeccable verbal and written communication skills and an ability to communicate effectively both up and down, and across different departments
- A collaborative spirit, with the ability to build consensus around complex ideas and shifting priorities
- A passion for trendspotting and ability to roll out best-in-class content experiences at the speed of the consumer
- Broad knowledge of the retail landscape across North America (especially ecommerce)
- Ability to prioritize, multitask and stay organized in fast paced and dynamic environment— understanding how to iterate quickly on new ideas
- Experience establishing and operationalizing complex editorial calendars and content plans
- Familiarity with CMS applications and a solid knowledge of visual communication
- Experience tracking OKRs and translating insights to management with actionable recommendations to drive audience engagement
- Analytical mindset and the ability to use data to inform decisions and anticipate trends, especially with younger audiences (Gen Z)
- Proven track record for being a self-starter, solution-oriented strategic thinker and creative collaborator
- Committed to fostering an inclusive culture and embracing diversity of thought and experience
- Bachelor’s degree in a relevant field such as media, communications, journalism or equivalent experience