Description:
GENERAL POSITION DESCRIPTION
A Noise Within (ANW) seeks a visionary Senior Director of Marketing to oversee audience development efforts for the company. The Senior Director of Marketing is a vital member of ANW’s Core Leadership Team and is responsible for crafting an effective brand for the company, engaging and growing audiences, and generating earned revenue from ticket
sales. The successful candidate will be comfortable in a fast-paced highly collaborative and data-driven environment. They will motivate and coach the marketing staff and contractors as we connect our audiences with 6 mainstage productions and numerous one-off events generating nearly $2 million in ticket sales annually, with a strong subscription base of loyal patrons.
As with all staff, the Senior Director of Marketing will also have a role in implementing and contributing to ANW’s Strategic Plan.
RESPONSIBILITIES:
Organizational Branding
- Crafts and enforces ANW’s institutional brand voice that is present at all points of patron and community interaction with the organization.
- Develops key messaging, visuals, and content for each ANW project that that are leveraged through all communication platforms.
Earned Revenue – Ticket Sales
- Develops and executes strategic marketing plans and campaign plans for subscription and single ticket sales. Oversees Marketing Manager to ensure effective campaign execution.
- Develops and enforces a data-driven approach to marketing decision-making: guides development of marketing and ticketing reports by the Marketing Manager and Patron Services Manager; oversees all audience research projects; utilizes learnings in campaign planning.
- Develops annual department budgets to support effective campaign plans, based on leveraging best return on spend. Negotiates ad buys with vendors to ensure best exposure for the budget.
- Ensures effective revenue management, by collaborating with the Patron Services Manager’s work on ticket pricing and inventory management. Works together with the Patron Services Manager to set single ticket and subscription prices for the year.
- Manages direct mail marking (postcard/brochure mailings) and manages all marketing contractors (social, press, graphic design, photography, videography, etc.).
Media Relations & Publicity
- Develops and maintains relationships with key journalists in the market.
- Oversees development of press releases and ensures adherence to ANW’s brand voice and the project’s key messaging.
- Oversees PR and social media contractors.
Community Engagement
- Develops equity, diversity, and inclusion standards for the department and marketing communications.
- Oversees the development of rich content that educates, informs, and engage new and loyal audiences in ANW’s work.
QUALIFICATIONS:
- Minimum of 4 years of senior level marketing experience, with a focus on branding and data-driven strategy. Must understand how to mine data for information that guides action.
- Minimum of 3 years of management experience, leading a team of 3 or more.
- Minimum of 3 years of experience at a cultural organization required (performing arts, museum, or other visitor attraction).