Description:
As the Senior Director of Design within the CNN Brand Marketing group, you will lead the creation of innovative and effective design strategies that maximize our marketing campaigns across channels. In this role, you will have a specific focus on direct-to-consumer and larger brand touchpoints. You are well-versed in the latest marketing and creative trends and will work collaboratively with the Senior Creative Director and the Senior Director of Strategy in developing and executing full funnel creative. In this leadership role, you will oversee a team of designers, guiding them to produce world-class digital marketing materials. You are a visionary with a keen eye for detail and a passion for storytelling through design, and have a proven track record of leading successful marketing campaigns for a direct-to-consumer brand or client. And of course, you love the news.
Your Role Accountabilities...
- Collaborate with the Senior Creative Director and the Senior Director of Strategy to develop groundbreaking marketing creative that will drive engagement and subscriptions across CNN’s direct to consumer offerings and the larger CNN brand.
- Oversee and provide creative direction to a team of designers, optimizing art direction and design for existing and future digital channels and platforms.
- Ensure brand consistency across all marketing touchpoints.
- Stay up-to-date with current industry trends, best practices, design/production tools, and advertising platforms.
- Translate conceptual ideas into creative solutions that align with editorial storytelling and marketing strategy.
- Articulate design concepts to other marketing team members and thrive in a highly collaborative, deadline-driven environment.
Qualifications and Experience...
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PLEASE INCLUDE A LINK TO YOUR DIGITAL PORTFOLIO ON YOUR RESUME
- Strategic mindset with a meticulous eye for typography, color theory, layout design, timing, and movement.
- Mastery graphic design and layout, as well as motion graphics, web design (UX/UI), and digital design for social media (Facebook, X, Instagram, TikTok).
- Deep knowledge and experience with all stages of the consumer marketing funnel.
- Proficiency in the most recent versions of Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign, and After Effects).
- Strong interest in news and information, with a working knowledge of CNN’s brand and character preferred.
- Ability to take direction and execute projects/tasks efficiently in a fast-paced environment.
- Excellent attention to detail and organizational skills.
- Ability to meet project deadlines without error.
- Team player who contributes to meeting the objectives set by the department.
- Ability to multi-task, be flexible, and prioritize.
- Demonstrated track record of leading successful marketing campaigns for a direct-to-consumer brand or client.
- Bachelor of Arts in Marketing, Design, Communication, or a related field.
- Minimum ten (10) years of related work experience at an agency or direct-to-consumer brand.
- At least five (5) years of experience managing a high-performing team.