Senior Director

Description:

Key Responsibilities:

Audience Marketing:

• Be the expert on key audiences and their characteristics across segments and industries

• Lead creation of positioning & messaging to engage audiences and drive them to action

• Build high performing assets for various channels including in person engagements, digital, social, events, content marketing

Innovation and Trends:

• Be a trendsetter that innovates in marketing and is ahead of the curve on emerging technologies and industry best practices

• Champion innovative ideas and strategies that keep the brand at the forefront of the market

• Foster a culture of ideation and experimentation where employees approach their work with a test and learn mindset

• Leadership:

• Educate the Integrated Marketing organization about key audiences and inspire stronger customer-focus in all asset creation

• Provide clear direction on assets and information needed to drive customer action and every phase of the funnel, whether sales-assisted or self-serve motion

• Model a collaborative and innovative team culture where employees are excited to come to work and feel a sense of belonging

Cross-Functional Collaboration:

• Build strong partnerships with senior leadership across the Sales and Marketing organizations to create visionary plans and drive strong execution globally

• Present marketing strategies, campaign results, and recommendations to executive leadership and other stakeholders

• Clearly articulate the value of impact of marketing initiatives to key stakeholders

Data-Driven Insights:

• Leverage data analytics and market research to continuously assess content effectiveness, customer behavior, and market trends

• Use insights to refine strategies, optimize campaigns, and create a culture of data-driven decision-making

Qualifications:

• 15+ years in Marketing

• Demonstrated experience in storytelling and product marketing

• Successful track record of building strong stakeholder relationships and the ability to influence

• Intellectual curiosity coupled with humility

• Structured problem solving and excellent communication skills

• Experience at fast growing and scaled B2B Tech companies