Description:
We are seeking an energetic and skilled Sr. Designer/Content Creator to support client’s social media team in the production of engaging content for client’s social platforms. Specifically, Sr. Designer/Content Creator will create custom graphics, illustrations, memes, gifs and videos for our social handles. The right candidate has a passion for travel, social media and storytelling and has the ability to create innovative original content end-to-end. You will conceptualize, design, and execute creative solutions for social media that consistently and clearly communicate the client portfolio brand identity, and positioning. You will support real-time social needs and projects that drive consumer awareness, engagement, preference, and loyalty with client and our 22 brands as needed.
The ideal candidate will have a social-first mindset, with proven experience creating social content. You possess a balanced blend of skills across design, animation, and project management. You are up on social and cultural trends, able to ideate, execute and iterate quickly with feedback from stakeholders.
Duties & Responsibilities
- Support the social media team in adapting real-time trends and proactive story ideas into social-first assets.
- Social listening and trend tracking
- Design, build, and illustrate graphics and elements for client’s social platforms (Facebook, Twitter, Instagram, Pinterest)
- Create quick-turn, reactive content for opportunistic moments in culture and online.
- Brainstorm, pitch and conceptualize original content ideas for client's social media platforms.
- Understand our brands, target audiences and competitor activities.
- Collaborate with the Loyalty, Enterprise, and Brand marketing teams along with other members of internal Creative Studio to understand business objectives, marketing objectives and creative needs.
- Evolve, revise, or redevelop content in response to feedback from internal stakeholders.
- Balance multiple projects successfully to meet deadlines and collaborate across multiple stakeholders with different priorities.
- Adhere to client's brand identity standards and guidelines, while helping to inform the evolution and extension of the written and visual identity.
- Use campaign performance data to understand the effectiveness of campaigns and apply key learnings to future campaigns.
- Be aware of social media trends and formats, while also producing new template and design approaches.
Skills & Qualifications
- Strong portfolio showing a range of experience, concepts, and visual styles. Proven ability to create for social media is desired.
- Demonstrated understanding of current social media best practices - Facebook, Twitter, Instagram, Pinterest, TikTok, Snapchat and a willingness to explore emerging platforms
- Minimum of 3 years Design experience, preferably in a design firm, advertising, or in-house creative department.
- Experience working with a marketing department or social media team, understanding of business objectives and ability to find creative solutions to help achieve objectives.
- Knowledge of design fundamentals.
- Ability to develop/present/pitch creative ideas
- Strong working knowledge of Adobe Suite.
- Understanding of social media management and listening tools such as Sprinklr and Brandwatch
- Ability to process and produce multiple projects in a short time frame- resizing art/layout accordingly to specs
- Exceptional communication skills with ability to work in a team environment
- Strong creative, organizational problem solving
- Experience developing rich media and other forms of online advertising
- Must be able to apply style guides creatively while upholding brand identity
- Strong attention to detail. Self-starter. A positive attitude and a collaborative personality.