Senior Brand Strategist

 

Description:

We are seeking a highly skilled Brand Strategist with a strong marketing focus for a 3-month contractual role. The ideal candidate will have experience in building and optimizing websites for the education sector and publishers. This role will involve developing marketing strategies, designing websites, and ensuring alignment with our brand objectives and educational content.

 

Key Responsibilities:

 

Website Development:

 

· Design, develop, and optimize websites specifically for the education domain, focusing on AP and CTE content.

· Collaborate with stakeholders to understand project requirements and ensure websites meet user needs and business goals.

· Ensure websites are user-friendly, engaging, and aligned with branding and marketing strategies.

 

Marketing Strategy:

 

· Develop and implement marketing strategies to promote educational content and enhance brand visibility.

· Create and manage marketing campaigns to drive traffic and engagement on the websites.

· Analyze and report on website performance, user behavior, and campaign effectiveness.

 

Brand Alignment:

 

· Ensure that all website designs and marketing materials are consistent with Academian’s brand identity and messaging.

· Work closely with the design and content teams to maintain brand consistency across all platforms.

 

Collaboration:

 

· Partner with product managers, developers, and other stakeholders to gather feedback and make data-driven decisions.

· Participate in project meetings and contribute to the development of marketing and branding strategies.

 

Sales Focus:

 

· Develop sales-focused strategies and materials to drive conversions and achieve sales targets.

· Identify and leverage opportunities for upselling and cross-selling within the education domain.

 

Qualifications:

 

· Education: Bachelor’s degree in Marketing, Brand Management, Web Design, or a related field.

· Experience: Minimum of 5 years of experience in brand strategy, website development, and marketing, with a focus on the education sector or publishers.

· Technical Skills: Proficiency in website design and development, including experience with content management systems (CMS), HTML/CSS, and website analytics tools.

· Marketing Skills: Strong understanding of digital marketing strategies, SEO, SEM, and social media marketing.

· Soft Skills: Excellent communication and presentation abilities, strong analytical skills, and the ability to work collaboratively in a remote team environment.