Description:
The opportunity
As a strategist on EY’s Consumer marketing team, you will lead all integrated marketing efforts in the US for the consumer products sector. Specifically, you will be part of a team that helps raise awareness of the firm’s experience in solving complex issues in the sector. This role will report to the US Consumer Marketing Leader, have a US-wide scope and will be expected to collaborate closely with our global industry and service line centers.
You will be expected to work closely with the practice and our business development professionals to develop and execute marketing strategies that support go-to-market objectives and help achieve revenue goals. You will be responsible for a wide range of cross-channel marketing activities, including development, management and execution of strategic plans, thought leadership and creative content, event development and management, and the use of digital, email and social media marketing all aligned to the audience journey. You will work closely with EY leaders in the sector to help drive their executive brand presence. You will be expected to work as part of a team that collaborates with the sector, practice, industry and other firm leaders to develop market-facing initiatives that help drive EY’s overall strategy around key business issues our clients face.
Your key responsibilities
- Assist marketing lead with development of the annual marketing strategy and implementation of campaigns, as well as help devise and manage annual marketing budget
- Collaborate with leadership to identify our buyers’ needs and wants as well as where they are in the funnel, developing programs that engage those buyers differently in the market and drive decisions that lead to increased impact and deliver against business and Americas marketing priorities
- Manage and execute plans that incorporate the full marketing mix: Creative ad development, thought leadership, web strategy, email marketing, paid media, strategic events, and client-facing materials
- Leverage your personal leadership and relationship development skills to effectively, navigate a matrixed origination to conduct marketing strategy discussions with firm leaders, using a data-driven approach to advocate for a recommended approach
- Work closely with subject matter experts, writers and creative teams to develop high-quality, differentiated thought leadership and creative content and manage the distribution of same, externally and internally, utilizing multiple formats and channels as appropriate
- Collaborate with other areas of Brand and Marketing; team with the right internal and external resources (i.e. internal communications, PR/social, centers of excellence, service Line, agencies) to develop and deliver campaigns
- Track the effectiveness of overall marketing campaigns and individual initiatives, providing measurement reports and status updates
Skills and attributes for success
- Understanding of advanced marketing and communication principles and preferably, exposure to industry marketplace issues
- Strong executive presence and demonstrated ability to interface with senior leaders, providing strategic guidance on marketing activities in support of their business goals
- Ability to effectively manage multiple concurrent marketing initiatives
- Strength in working independently to resolve challenges while maintaining an active dialogue with leaders and stakeholders
- Strong content strategy and development skills; Excellent written and verbal communication skills (including presentations) as well as listening and interpretation skills including the talent to translate complex technical concepts into compelling marketing messages
- Ability to understand and speak to consumer industry trends and issues
- Strong project management skills and proficiency at effectively managing multiple complex and time sensitive projects
- Efficient time management and prioritization skills with ability to create time sensitive material for clients (internal and external) and manage programs in a fast-paced environment
- Responsibility to adhere to internal reporting requirements and risk management protocols
- Adept at working independently as well as within virtual teams
- Strong leadership skills to coach and develpp junior level team members