Sales Representative

Description:

Make sales to retailers, primarily in the form of commitments from retailers to increase stock, place orders, stock new product lines, provide and expand shelf space, participate in incentive programs and pre-shipment programs, allow promotional placements, and assign prime placement to products and promotional materials. Identify opportunities to drive volume and market share in your assignment. Optimize coverage to meet and/or exceed objectives by continually challenging the status quo. Establish credibility and increase influence in assignment to support and maximize sales and promote Company priorities and goals. Actively seek to gain insights through retail activities that can be communicated and reported to strengthen the team and Company Brands.

WHAT YOU WILL DO
Duties and Responsibilities:
(This list is not exhaustive and may be supplemented as necessary by the Company)

• Sales
• Sell Company products, programs, and promotions to retailers
• Develop selling plans that resonate with retailers and encompass conceptual selling themes across all Company categories
• Demonstrate product and industry knowledge to effectively market and sell Company products.
• Collaborate with Division resources to identify sales opportunities that can be acted upon to drive sales performance
• Be accountable for delivering all assigned retail execution objectives and key company priorities within your respective assignment
• Retail Partnership
• Develop and maintain strong retail partnerships across the assignment
• Identify Company opportunities within the assignment and provide input to Division Sales Manager on potential areas for improved sales
• Model ability to influence retailer to support Company sales and key strategies and initiatives
• Penetrate consumer and retailer insights to drive alignment between the Company and the consumer
• Retail Coverage
• Measure resources to maximize time allocation on a store-by-store basis to maximize productivity and meet objectives
• Ensure alignment to retail cycle plan coverage objectives and overall coverage model parameters
• Optimize assignment coverage designs to maximize retail activity time in achieving strategic objectives