Description:
The following duties are required of account executives:
- Promotes and sells advertising and additional services and products to existing accounts.
- Calls on prospects and presents outlines of various advertising programs and initiatives.
- Works with potential customers to purchase radio time and other advertising-related products by presenting information on various programs that will draw customers to their businesses.
- Prepares promotional plans, sales literature, time rates, and sales contracts.
- Enters new customer data and other sales contract details for station clients into computer database.
- Develops and maintains relationships with existing and prospective radio station clients.
- Investigates and resolves client issues.