Relationship Marketing Analyst

Description:

What you’ll be doing

• Serving as the program owner for various stages of the customer lifecycle, including customer onboarding & engagement, where you will oversee outbound campaigns in email, direct mail, and SMS channels.
• Launching new campaigns, which includes: gathering and developing business requirements (leveraging data to drive decisions), obtaining stakeholder consensus and approvals, ensuring Legal & Compliance review of marketing assets/programs, performing testing, developing internal/external communication plans, monitoring campaign performance, and implementing test-and-learn initiatives to optimize & inform future campaigns.
• Delivering program enhancements that provide business benefits and/or meet strategic goals by leveraging user-centric design principles, customer and dealer feedback, complex technology and systems support, A/B testing, and actionable analytics measurement.
• Participating in project planning, status meetings, and performance reviews with creative agency.
• Authoring creative briefs & program roadmaps; and participating in quarterly strategy planning to drive business, customer, and dealer objectives.
• Collaborating with division partners to ensure enterprise priorities are supported in owned programs, and with the Sr. Analyst, Channel Management to ensure omnichannel alignment.
• Supporting the Relationship Marketing Manager with ad hoc programs.

What you bring

• Four-Year College Degree (BA or BS) and relevant work experience.

Added bonus if you have

• Advanced Degree. Specify: with a focus on Marketing or Advertising.
• CRM experience, specifically in email/direct mail channels.
• Experience working with TFS IDS Factories.
• Experience using reporting & analytics to inform decisions & identify key business opportunities.

What we’ll bring

• During your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights include:
• A work environment built on teamwork, flexibility, and respect.
• Professional growth and development programs to help advance your career, as well as tuition reimbursement.
• Vehicle purchase & lease programs.
• Comprehensive health care and wellness plans for your entire family.
• Flextime and virtual work options (if applicable).
• Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute.
• Paid holidays and paid time off.
• Referral services related to prenatal services, adoption, childcare, schools, and more.
• Tax-Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA).
• Relocation assistance (if applicable).